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However, once a product is manufactured, there’s little room for change. You can measure which ones work best by using these metrics: Click-throughrate (CTR) CTR is the number of people who click on something after seeing it divided by the total number of people who saw it.
Example: GreenStride targets environmentally conscious fitness enthusiasts. Using demographic targeting, the campaign focuses on users aged 20-40 who follow eco-friendly and fitness-related pages on social media. Geo-targeting is employed to focus on urban areas known for a high concentration of environmentally aware consumers.
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Click Through Rate 
52 
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