Automatad Inc.

OCTOBER 26, 2023

Implement video header bidding Video header bidding is a smart way for website owners to boost their ad earnings. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. Is header bidding suitable for all websites?

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

InMobi

JULY 26, 2021

The second half of the year usually sees an increase in spending on high-performing, full-screen ad formats given their higher engagement and conversion rates. In general, full-screen inventory click-through rates (CTRs) are 13x greater than banner CTRs on average.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Automatad Inc.

JANUARY 26, 2023

Two metrics – CTR and CPC- can directly influence your page RPM: CTR: CTR stands for ‘Click Through Rate.’ Typically, advertisers measure CTR to know the number of clicks they can get from the ad for X impressions. So, if a website earned five clicks for 100 impressions, then the CTR is 5%. Is Page RPM Enough?

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

YieldBird

JANUARY 12, 2022

IS it a higher click-through rate or perhaps a higher CPM? Collect insights on the efficiency of your Header Bidding, pricing strategy, and other aspects of the Programmatic ecosystem. Basically, what is the effect you’re looking to achieve? Whatever it is, you need to be sure prior to the beginning of the test.

A/B Testing 52

A/B Testing Header Bidding Click Through Rate CPM 52

Monetize More

OCTOBER 4, 2022

Video ads tend to have a higher click-through rate (CTR) than static banners, meaning they’re more likely to get noticed and clicked on. When it comes to maximizing Q4 ad revenue, publishers can make the most of their ad stack by focusing on seasonal content and increasing competition with Header Bidding.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Oko

AUGUST 8, 2024

AdX has several tools to help with this: Header Bidding Integration Naturally, header bidding is a crucial component of the online programmatic marketplace. AdX supports header bidding, enabling publishers to offer their inventory to multiple ad exchanges before calling their ad server.

Header Bidding 52

Header Bidding Ad Exchange CPM Retargeting 52

InMobi

OCTOBER 27, 2020

At InMobi Exchange, we pride ourselves on being an approved in-app partner of choice for the world’s largest agencies Variable 2: Returns on Full-screen Inventory: The last quarter also sees an increase in spending on high-performing, non-display formats given their higher engagement and conversion rates.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Smart-Hub

OCTOBER 24, 2023

This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement. Utilize the findings to fine-tune campaigns, enhancing click-through rates and maximizing return on investment (ROI).

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Monetize More

JUNE 29, 2023

This helps to increase click-through rates, impressions, and overall revenue. AI-powered ad platforms can analyze user data to deliver ads that are more likely to be clicked on and engaged with and to provide publishers with detailed insights into their ad performance.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

Monetize More

MARCH 9, 2023

Some of the key factors include: Ad Format: Different ad formats have different engagement and click-through rates, which can affect Ad RPM and Page RPM. For example, native ads tend to have higher engagement rates than banner ads, which can lead to higher RPMs. There are many techniques to use to increase your RPMs.

Click Through Rate 52

Click Through Rate Impressions Header Bidding CPM 52

Monetize More

JUNE 1, 2023

Consider the payout rates and revenue share of each ad network. Some ad networks may offer higher payouts but require more ad space, while others may offer lower payouts but have a higher click-through rate. For example, placing ads above the fold may generate more clicks than placing them below the fold.

Ad network 52

Ad network Click Through Rate A/B Testing Header Bidding 52

Automatad Inc.

NOVEMBER 23, 2023

Monetization strategies: SSPs also support diverse monetization strategies, including programmatic advertising, header bidding, preferred deals, open auctions, and private marketplaces. With header bidding, you, as a publisher, can reduce latency and increase competition, leading to improved ad rates and revenue.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

InMobi

NOVEMBER 23, 2021

4) Alternative targeting options: For the buy side, we eased the operational effort for media buyers through PMP targeting options that helped them find relevant users and inventory more efficiently. We have been working on several universal ID-based solutions for both the buy and sell sides.

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

Monetize More

FEBRUARY 24, 2023

Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement.

CPM 52

CPM Fill rate Impressions CPC 52

Monetize More

JUNE 20, 2023

They advise publishers on ad placement, run their own programmatic stack, and integrate with header bidding setups. They also match apps with ad placements that are likely to perform well based on how much revenue they're generating, their popularity, their click-through rates with ads, etc.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

SEPTEMBER 22, 2022

They advise publishers on ad placement, run their own programmatic stack, and integrate with header bidding setups. They also match apps with ad placements that are likely to perform well based on how much revenue they're generating, their popularity, their click-through rates with ads, etc.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

NOVEMBER 24, 2022

Accidental clicks inflating a fake high click through rate. They usually pay the best CPMs which you can compete against Header Bidding to push performance up. Decent viewability. Customized targeting and retargeting options available to improve CTRs. Cons: Invalid Traffic. Banner Blindness.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. For instance, heat maps allow publishers to find out what drives the CTRs (click-through rates) on their landing pages.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Automatad Inc.

NOVEMBER 20, 2023

Premium inventories (inventories with high viewability and click-through rate) are often sold via Programmatic Direct (Programmatic guaranteed or preferred deals). They conduct real-time bidding using hybrid header bidding. Real-time bidding is available using technology like hybrid header bidding.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Clearcode

APRIL 26, 2022

This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%. To put that into perspective, the current click-through rate for banner ads is between.02 While some publishers still may use a waterfall setup, many have switched to header bidding.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

MNTN

JANUARY 29, 2025

Real-Time Bidding (RTB) Real-Time Bidding (RTB) is an automated auction process where advertisers bid on individual ad impressions in milliseconds, ensuring the highest bidder wins the placement. Engagement Rate : For interactive ads, the percentage of users who interacted with the ad beyond just clicking (e.g.,

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52