Single Grain

APRIL 13, 2025

Key Highlights B2B companies implementing ABM on LinkedIn report 91% higher conversion rates than those using traditional approaches 208% revenue increase is possible with a well-executed LinkedIn ABM strategy Case studies show that personalized LinkedIn ABM campaigns can reduce sales cycles by 30-40% AI-powered personalization tools like Karrot.ai

ROI 52

ROI Conversion Rate Healthcare Manufacturing 52

Martech Series

FEBRUARY 22, 2023

Metrics such as ad impression, completion rates, viewer engagement rate, click-through rate (CTR), and more can help you identify areas of opportunity and adjust your strategy to get the most out of your efforts. This could range from traditional video ads to interactive overlays and more.

Click Through Rate 90

Click Through Rate Impressions Audience ROI 90

Single Grain

JULY 31, 2019

In a study, gamified ads had engagement rates nearly 6% higher than non-gaming ads, and saw a 28.8% click-through rate (compared to just 3.9% The 19-day ad campaign was an instant hit that saw a 73% higher click-through rate than in its past Instagram ads and a 4-point rise in message association.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Single Grain

JUNE 28, 2019

Clickflow is a tool designed to make SEO experimentation easier: It syncs with your Google Search Console account to find opportunities where there’s a high impression count but a low click-through rate. Essentially, this means that your content is being displayed in the SERPs, but nobody’s clicking your result.

SEO 104

SEO A/B Testing Click Through Rate Banner 104

Single Grain

APRIL 16, 2025

While personalized ads can increase click-through rates by 50%, LinkedIn is a competitive platform. The results demonstrated the power of custom creative: 187% increase in click-through rates compared to previous generic campaigns. 64% improvement in landing page conversion rates. Used Karrot.ai

Click Through Rate 52

Click Through Rate Conversion Rate Conversion Audience 52

Digital Turbine

JULY 28, 2022

It garnered a high Click Through Rate of 0.56% – higher than the industry benchmark of 0.3% – indicating it has achieved its goal of educating consumers. Young mothers across India’s top 8 leading metros also found the ad engaging, with an engagement rate of 1.19% – above the industry benchmark of 0.5%.

Education 40

Education Click Through Rate Banner Brand Awareness 40

Ad Beat

JANUARY 1, 2020

A common misconception here is that mobile ads are usually lower in quality, however, according to an eMarketer report, the click-through rates (CTR) are actually higher on mobile. There’s simply not enough demand in the marketplace for mobile ads right now—something that’s bound to change as we step into 2020.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52