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Click-Through Rate (CTR): What Is It & How to Calculate

MNTN

Among the most important marketing metrics to keep an eye on is your click-through rate (CTR) , which gives you valuable insight into how well your ads are engaging your audience. What Is a Click-Through Rate (CTR)? Importance of Click-Through Rate Click-through rates indicate how engaging ads are.

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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). Calculating conversions by 1,000 impressions shows free trials nearly double demos. Obility’s analysis of paid search ads for demos and free trials.

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Second quarter saw slowing ad spend on most platforms

Martech

This was in response to a 74% increase in impression volume. At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report.

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Welcome emails lift KPIs: Best of the MarTechBot

Martech

First impressions matter: A well-crafted welcome email creates a positive first impression, helping to establish trust and rapport with your audience. Engagement opportunity: Welcome emails typically have higher open and click-through rates compared to regular marketing emails.

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Emplifi Reveals TikTok Delivers 15X More Impressions Than Facebook and Instagram Reels

Ad Tech Daily

Brands earn more impressions on TikTok, but Facebook and Instagram Reels deliver double the median click-through rates (CTRs) of TikTok videos. NEW YORK — Emplifi, a leading customer engagement platform, today released data that compares TikTok video ad performance against Facebook and Instagram Reels ads.

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3 high-impact email automations you need to drive revenue

Martech

Welcome series: Your first impression matters most Your welcome series sets the stage for your entire customer relationship. With the right strategy, your welcome emails build a strong first impression and continue to drive ongoing customer engagement and loyalty, resulting in significantly higher revenue.

article thumbnail

Click-Through Rate (CTR): What Is It & How to Calculate

MNTN

Among the most important marketing metrics to keep an eye on is your click-through rate (CTR) , which gives you valuable insight into how well your ads are engaging your audience. What Is a Click-Through Rate (CTR)? Importance of Click-Through Rate Click-through rates indicate how engaging ads are.