Martech

FEBRUARY 6, 2025

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIns report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers can improve their tracking and optimization of results.

Machine Learning 78

Machine Learning Brand Lift Marketing Click Through Rate 78

Ad Rants

OCTOBER 24, 2022

Your customers don't have time to read through pages of product research and promotional materials. That's why video is such an important tool for B2B marketers. For example, using video in your email marketing can result in a 300% boost in click-through rates. Use Video in Email Marketing.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

MNTN

DECEMBER 4, 2024

The beauty of digital marketing lies in the fact that you can measure just about everything about it. Among the most important marketing metrics to keep an eye on is your click-through rate (CTR) , which gives you valuable insight into how well your ads are engaging your audience. What Is a Good Click-Through Rate?

Click Through Rate 52

Click Through Rate Brand Awareness Impressions Audience 52

Clearcode

OCTOBER 31, 2024

Machine learning plays a crucial role in this environment by enabling AdTech platforms to: Forecast and predict outcomes, e.g. click-through rates (CTRs) and bid amounts. Machine-learning models for regression tasks use data from past campaigns with similar conditions to forecast future outcomes.

Machine Learning 94

Machine Learning Click Through Rate A/B Testing Conversion 94

Martech

SEPTEMBER 17, 2024

The first article in this series on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes, unclear objectives and data silos, laying the groundwork for more focused and effective marketing strategies. And how do we get there?

Marketing 61

Marketing Conversion Rate Click Through Rate Impressions 61

Single Grain

SEPTEMBER 8, 2020

One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. In other words, focus on increasing your click-through rates. . What Is Click-Through Rate (CTR)? Click here to learn more and get started.

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

Martech

MARCH 10, 2025

Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. Monitor KPIs like open rates, click-through rates and conversion rates to gauge campaign effectiveness.

Conversion Rate 106

Conversion Rate Click Through Rate A/B Testing Conversion 106

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

ROI 119

ROI Marketing Click Through Rate Impressions 119

Single Grain

FEBRUARY 12, 2024

When countless pieces of content compete for attention, a compelling headline is not just a necessity — it’s your first and often only chance to make an impression. But the question is: how to write headlines that grab attention and drive clicks.

Click Through Rate 52

Click Through Rate SEO Audience Call for Action 52

AdExchanger

JANUARY 8, 2024

Many retail media solutions offer buyers basic metrics like impressions, click-through rates and return on ad spend (RoAS) for their onsite media. Organizations like the IAB and ISBA are playing a […] The post 9 Measurement Questions Every Marketer Should Ask Retail Media Partners appeared first on AdExchanger.

Click Through Rate 78

Click Through Rate Retail Media Marketing 78

Martech

JUNE 24, 2024

Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. These brands are miles ahead in figuring out how to make AI work for them, finding unique applications tailored to their marketing needs and goals.

Marketing 117

Marketing Click Through Rate Impressions MarTech 117

illumin

NOVEMBER 14, 2024

By working alongside a media buyer who supplies ample measurement capabilities, marketers can fully take advantage of this exceptional growth. First-party data is a viable solution for marketers wishing to distance themselves from third-party cookies and retail media is a reliable and secure source of first-party data.

Retail 52

Retail Media Viewability Impressions 52

Single Grain

MARCH 10, 2017

Today I'm going to be talking about my favorite marketing tools. So nowadays I'm creating articles that both appeal to my social audience and that cater towards people who use Google to find marketing related articles. You can see what the click-through rate is on the search result pages. 1) Google Analytics.

Click Through Rate 74

Click Through Rate Marketing Impressions SEO 74

AdvertiseMint

DECEMBER 23, 2024

Lastly, **sponsorships** allow brands to partner with streamers, integrating products or services into the content, which can resonate well due to the authentic nature of influencer marketing. Key metrics such as impressions, click-through rates, and viewer retention help advertisers understand how well their campaigns are doing.

Advertising 52

Advertising Click Through Rate Banner Brand Awareness 52

Single Grain

DECEMBER 15, 2020

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. So how do measure your email marketing performance? The answer lies in the email marketing metrics.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Defining multichannel, omnichannel and omnipresent marketing Let’s define each strategy to establish a shared context for the rest of the article. Multichannel. Omnichannel. Omnipresent.

Marketing 120

Marketing Click Through Rate Impressions Conversion 120

Digiday

MAY 8, 2024

The second installment examined which platforms receive the bulk of marketers’ ad budgets and ad placements. The third installment uncovered which ad attributes matter the most to marketers. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Click Through Rate 88

Click Through Rate Impressions Advertising Ad Targeting 88

illumin

NOVEMBER 26, 2024

DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

illumin

NOVEMBER 26, 2024

DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

Martech

DECEMBER 19, 2024

Dig deeper: 7 marketing strategies to conquer decision paralysis How framing your CTA as avoiding a loss can drive action Loss aversion is a psychological principle where people are more driven to avoid losing something than to gain the same thing. First look matters The first impression of your CTA can determine whether users engage.

A/B Testing 117

A/B Testing Pop-Up Click Through Rate Conversion 117

Ad Monsters

NOVEMBER 14, 2024

” He explained that having all information searchable and summarized in one place better prepares sales teams for client interactions, assists marketing with presentations, and equips ad ops with resources for wrap reports and similar tasks. AI tools like this have massive potential to transform ad ops.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Digiday

DECEMBER 13, 2023

This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google despite DSPs telling a different story.

Click Through Rate 91

Click Through Rate Demand Side Platform Agency Media 91

Martech

MAY 8, 2024

Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech. Ads can also be served to riders post-ride through mobile receipts. billion impressions annually. click-through rate on ads. Mobile ads.

Geo targeting 110

Geo targeting Advertising Click Through Rate Mobile Ads 110

Digiday

SEPTEMBER 28, 2023

Roxy Ziatabari, senior vice president, strategy and client solutions, Channel Factory The advertising industry has long relied on metrics such as click-through rates and impressions to measure campaign success. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Click Through Rate 88

Click Through Rate Advertising ROI Impressions 88

Ad Rants

JULY 3, 2024

What strategies do you use to make your brand stand out in a competitive market? Whether you're a pro at digital marketing or just starting, we've got your back. Ensure all visual elements are optimized for different platforms and devices, too, so that a high-resolution image on a website may be equally impressive on mobile devices.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

AdvertiseMint

JANUARY 22, 2025

Use these tools to ensure your ads reach the right audience at the optimal time, thereby increasing engagement and conversion rates. Analyze data-driven insights, such as impressions, click-through rates, and conversion rates, to adapt your strategies and enhance ad effectiveness continuously.

Conversion Rate 52

Conversion Rate Click Through Rate Audience Conversion 52

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?

Marketing 132

Marketing Audience Click Through Rate Conversion 132

Martech

FEBRUARY 21, 2025

Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs. The audience you thought would convert isnt responding.

Conversion 82

Conversion Retargeting Audience Click Through Rate 82

Martech Series

FEBRUARY 2, 2023

Personalized Marketing: Customer data can be used to create personalized marketing campaigns that resonate with each individual customer. By understanding what customers want and need, you can create products that better meet their requirements and increase the chances of success in the market.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Single Grain

OCTOBER 3, 2019

How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors. According to WordStream, the average cost per click (CPC) is $1.72 , but that’s just the average. per click on average, while retail, apparel, travel and hospitality are all less than $.75 75 per click. Average bids.

Retargeting 111

Retargeting Click Through Rate A/B Testing CPC 111

Single Grain

JUNE 14, 2023

And now there are countless AI marketing tools that are as common as pens (remember them?) AI tools are transforming the way we approach marketing, offering advanced capabilities and data-driven insights to optimize campaigns and drive revenue. or screwdrivers to help us with our daily tasks.

Marketing 98

Marketing Machine Learning SEO Click Through Rate 98

Digital Remedy

JANUARY 12, 2024

In today’s ever-evolving digital landscape, effective marketing strategies demand innovation and precision. YouTube TV is an emerging giant in the performance marketing world and is helping to push the evolution of television advertising. But how can you utilize this worthwhile platform to its fullest potential?

Advertising 105

Advertising Marketing Click Through Rate Conversion Rate 105

AdvertiseMint

OCTOBER 19, 2023

With the rapid growth and evolution of the digital landscape, the language of advertising and marketing has expanded, introducing many new terms and metrics that businesses and marketers need to understand. One such term that often captures the attention of those in the industry is “impression.” ” 1.

Impressions 40

Impressions Click Through Rate CPM Viewability 40

MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. Benefits of B2B Programmatic Marketing There are many advantages to utilizing B2B programmatic advertising, including: 1. What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech Series

FEBRUARY 22, 2023

As a result, it’s not surprising to learn that spending across CTV platforms is expected to double by the end of 2026, with more and more brands looking to engage new customers through this rapidly growing medium. Precision targeting With connected TV, you can pinpoint potential consumers with unprecedented accuracy.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90

Single Grain

MARCH 28, 2022

Another issue with content marketing metrics is that setting up tracking can be very difficult (or even impossible) depending on the tools provided by your company and your own technical abilities. Check out: How to Create a High-Performance Content Marketing Strategy in 2022. The 6 Most Important Content Marketing Metrics.

Marketing 122

Marketing Conversion SEO Click Through Rate 122

Spoton Digital Media

AUGUST 21, 2024

With so much money and messaging competing for attention, it leaves brands and markets in a tricky place. It is a good idea to adjust your marketing strategies because of the 2024 election. If advertising in these areas, brands and marketers should be extra aware of the election’s impact on their marketing strategies.

Marketing 92

Marketing Click Through Rate Audience Brand Awareness 92