Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. More importantly, did those clicks turn into paying customers? The marketing report looks impressive, but the sales report tells a different story. Do we know the true cost-per-lead?

Conversion 98

Conversion ROI Brand Awareness Click Through Rate 98

Martech

FEBRUARY 21, 2025

Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs. The audience you thought would convert isnt responding. Processing.

Conversion 91

Conversion Retargeting Audience Click Through Rate 91

Martech

DECEMBER 19, 2024

First look matters The first impression of your CTA can determine whether users engage. Track metrics like click-through rates (CTR), conversions and time to action to evaluate success. Dig deeper: Beyond click here: 4 rules for better email CTAs Email: Business email address Sign me up! Processing.

A/B Testing 119

A/B Testing Pop-Up Click Through Rate Conversion 119

Martech

SEPTEMBER 17, 2024

Metrics such as likes, shares and followers often look impressive. Focusing on these metrics creates a false sense of success rather than focusing a team on business drivers like conversion rates, customer acquisition cost (CAC) or customer lifetime value (CLV). However, they are difficult to tie to real success and business KPIs.

Marketing 62

Marketing Conversion Rate Click Through Rate Impressions 62

Martech

MAY 8, 2024

Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech. billion impressions annually. click-through rate on ads. The post Curb introduces one-stop advertising solution appeared first on MarTech.

Geo targeting 111

Geo targeting Advertising Click Through Rate Mobile Ads 111

Martech

MAY 14, 2024

The right metrics Martech is an asset, but also a distraction from ROI measurement. Most marketing KPIs and related technology have an underdeveloped view of ROI the solution may not lie in more martech. Occasionally, key marketing metrics may impress thm. Many marketers believe these metrics are ROI.

ROI 119

ROI Marketing Click Through Rate Impressions 119

Martech Series

FEBRUARY 22, 2023

As a result, it’s not surprising to learn that spending across CTV platforms is expected to double by the end of 2026, with more and more brands looking to engage new customers through this rapidly growing medium. The post Unlock the Potential of CTV to Engage New Customers appeared first on MarTech Series.

Click Through Rate 90

Click Through Rate Impressions Audience ROI 90

Martech

JUNE 24, 2024

The results have been impressive enough for marketers like me to take notes, so I’ve curated all the best findings to share with you. Mailchimp: Accelerating creativity through AI collaboration MailChimp integrates AI right from the brainstorming stage.

Marketing 117

Marketing Click Through Rate Impressions MarTech 117

Martech

MAY 15, 2024

Budaraju also said that the link cards within AI Overviews generate a higher click-through rate than traditional web search results. However, Google will not break down impressions and click data for AI Overview links in Google Search Console. Email: Business email address Sign up now Processing.

Click Through Rate 120

Click Through Rate Impressions MarTech Marketing 120

Martech

MARCH 1, 2023

Targeted messaging leads to higher open rates, click-through rates and conversions. total impressions, clicks or leads generated) rather than achieving desired outcomes (i.e., For example, companies that focus on outputs such as total impressions may miss out on the impact of offline marketing efforts.

Marketing 121

Marketing Click Through Rate Impressions Conversion 121

Martech

DECEMBER 28, 2023

Marketers are recognizing the significance of meaningful interactions over mere impressions or clicks,” said Angelina Eng, VP of Measurement, Addressability and Data Center at IAB. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech! In your inbox.

Media 129

Media Advertising Click Through Rate Machine Learning 129

Martech

MARCH 22, 2023

Well-crafted blog content pieces have significant SEO value for several reasons: It increases click-through rates and time on your page. For example, you can impress clients with a how-to guide during the early stages of interactions. Get MarTech! Google’s algorithms prefer websites rich with content.

Click Through Rate 123

Click Through Rate SEO Brand Awareness MarTech 123

Martech

MARCH 15, 2022

As users see more relevant ads, click-through rates improve, leading to a better ROI. DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time. DSPs often use the outcomes of ad clicks, such as ROI and cost per acquisition, to ensure ad campaigns are optimized.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Martech

OCTOBER 19, 2022

Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. Programmatic advertising costs can vary because they are priced by cost per 1,000 ad impressions. The advertisers who are paying the money, they want to buy hundreds of billions of ad impressions,” Fou said.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Martech

JANUARY 9, 2024

Also, set reasonable benchmarks to measure performance — impressions, click-through rates, conversions, etc. Dig deeper: What marketers need to know about authenticity in influencer marketing Get MarTech! Don’t forget the legal bits. Here’s a great scope of work template from Influencer Marketing Hub.

Marketing 133

Marketing Audience Click Through Rate Conversion 133

Martech

NOVEMBER 22, 2023

We also managed to close four times more deals since June and reach a 15% average month-to-month growth of the new deals coming from pay-per-click (PPC) ads. Here are some strategies and techniques that helped us achieve these impressive results. Paid search vs. paid social Get MarTech! Dig deeper: Are you on the wrong platform?

Conversion Rate 117

Conversion Rate Advertising CPC CPA 117

Martech Series

FEBRUARY 2, 2023

Email engagement metrics include email forwarding, bounce rates, click-through rates, and open rates. Engagement with Paid Ads: Impressions, CTR, CPC/Mille, Conversions, etc. Additionally, it features a layer of data intelligence to track changes in consumer behavior and brand impression.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Martech

SEPTEMBER 27, 2023

For instance, during a sale, you would want to capitalize on the increased click-through rates (CTR) and sales that price drops provide immediately, not on your next feed update, typically the next day. The post 5 essential Google Shopping optimizations Google won’t tell you appeared first on MarTech.

CPC 109

CPC Click Through Rate ROI eCommerce 109

Martech

JUNE 18, 2024

Here’s how you can ensure your email content converts: Craft subject lines that captivate Your subject line is the first impression — make it powerful: Be specific: For instance, a sports equipment retailer might use “Slash 20% Off Triathlon Gear This Weekend Only!”

A/B Testing 115

A/B Testing Communications Audience Conversion 115

Martech

MARCH 10, 2022

It is time to move away from tracking traditional (and at times, vanity) metrics like impressions, CPMs, click-through rates, web traffic, etc. While B2B marketers benefit from that win rate, ABM vendors are also reaping the benefits as B2B marketers invest in these technologies and apply them to their channels.

Marketing 106

Marketing Brand Awareness Click Through Rate Audience 106

Clearcode

JANUARY 31, 2023

IIG minimizes the threat of ad fraud in relation to viewability, impressions, reach / frequency, and engagement. The new standards are focused on: Re-examining the 10-second cumulative exposure duration for counting a valid impression that includes “sight, sound, and motion,” as well as 3D and virtual environments.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Martech

OCTOBER 23, 2023

However, Parakhin still accused Apple of unfairly refusing to consider Bing as its default search engine: “My impression is that Apple doesn’t really consider switching….[T]hey Instead, Google ranks ads based on bid price, predicted click-through rate (PCTR), and a “Beta” factor estimating long-term negative effects.

Mobile Search 88

Mobile Search Machine Learning Advertising Marketing 88

AdvertiseMint

JANUARY 20, 2024

Keeping track of the ever-changing Google algorithms, new social platforms, and martech tools could be exhausting. Remember to balance with qualitative impressions when assessing consultant contribution. Do you get overwhelmed trying to maximize your digital marketing efforts? Well, some people live and breathe digital marketing.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Martech

OCTOBER 18, 2024

higher click-through rate than single-image ads. Content performance: Tracks the reach, impressions, clicks, and engagement of your posts, including organic and sponsored content. The post LinkedIn: The marketer’s guide appeared first on MarTech. Processing.

Click Through Rate 137

Click Through Rate Brand Awareness Audience Conversion 137

Martech

JULY 25, 2023

Features, price, impressive performance — he rattles it off without pause. Measuring success: Beyond open rates and click-through rates The “blast and pray” days of email marketing were all about open and click-through rates (CTRs). Get MarTech! In your inbox.

Conversion 98

Conversion Marketing Click Through Rate Conversion Rate 98

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. The last set of terms that we’ll look at are AdTech and MarTech. Marketing technology, or MarTech for short, is software that’s used to create and manage digital marketing activities. View and download the slides from the presentation here.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Single Grain

DECEMBER 6, 2019

million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. Handling Social Impressions. Verifying Online Identities.

Marketing 145

Marketing SEO Conversion Audience 145

Martech

JULY 16, 2024

Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. Take our brief 2024 MarTech Replacement Survey Investing in training and development can help marketing teams become proficient in data analysis and AI applications.

Impressions 119

Impressions Marketing Finance Non-Profit 119

Martech

OCTOBER 8, 2021

Imagine being at the helm of several marketing campaigns where your team cast the net far and wide to capture fresh data through PPC, SEO, Facebook Ads, and email marketing. Keyword rankings, click-through rates, conversions, impressions, backlinks, open rates – everything is very granular.

Click Through Rate 123

Click Through Rate SEO Marketing ROI 123