Free trial vs. demo: What’s more effective in B2B SaaS ads?
Martech
SEPTEMBER 5, 2024
Mike Nierengarten is the founder of Obility, an agency that serves mid-market B2B SaaS vendors with SEO, paid search and paid social services. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR).
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