Monetize More

APRIL 27, 2023

Poor ad quality can lead to user frustration, ad-blocking, decreased click-through rates, and reduced ad revenue. This can lead to users leaving the website or using ad-blockers, which reduces the number of ad impressions and revenue for the publisher. This can lead to a decline in website traffic and ad revenue.

Click Through Rate 96

Click Through Rate Pop-Up Impressions Viewability 96

InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. InMobi: 83.37% Q2 2018 IVT Rate Moat: 0.5%

Viewability 40

Viewability Click Through Rate Video Ads Banner 40

PubMatic

JULY 27, 2022

Brand advertisers are looking for engagement and conversion, which means making sure in-app gamers are viewing ads (viewability) and completion rates (view through rate) are high. They also want to see high click-through rates. Here’s the secret: Metrics.

Click Through Rate 99

Click Through Rate Viewability Impressions Advertising 99

illumin

NOVEMBER 14, 2024

Understanding impressions, click-through rates, and return on ad spend (RoAS) is essential for optimizing retail media campaigns. How do you define an impression? Digital advertising also has standards for viewable impressions (when an as is seen by a customer). This is where some solutions fail.

Retail 52

Retail Media Viewability Impressions 52

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. for 104,752 ad impressions.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

YieldBird

JUNE 14, 2023

Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

MAY 31, 2023

Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. Some examples of how fraud is carried out: There are many ad scam tactics – here are just a couple of examples: Bots are quietly installed on consumers’ PCs and provoke impressions the user does not see. What is ad fraud?

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Single Grain

AUGUST 10, 2023

Work With Us Target Impression Share Suppose a new software company wants to gain a significant market presence by ensuring its ads are visible to a large portion of the target audience. Using this bidding strategy, they can set a target impression share , such as 80%. It allows for strategic bid adjustments based on performance data.

CPC 52

CPC CPM Viewability Impressions 52

Martech

MARCH 15, 2022

As users see more relevant ads, click-through rates improve, leading to a better ROI. Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time.

First-Party Cookies 131

First-Party Cookies Cookies Impressions Ad Exchange 131

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. billion USD. Techjury ) U.S. billion.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Monetize More

MAY 30, 2023

Requires a large amount of monthly impressions for access. AdMob Google-owned network serving over 200 billion ad requests monthly, with features like cross-selling other apps, direct deals with advertisers, and auto-updates through Google Play services. In-app ads get higher CTRs (0.58%) than click-through rates on-site CTRs (0.23%).

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Clearcode

JANUARY 31, 2023

IIG minimizes the threat of ad fraud in relation to viewability, impressions, reach / frequency, and engagement. The new standards are focused on: Re-examining the 10-second cumulative exposure duration for counting a valid impression that includes “sight, sound, and motion,” as well as 3D and virtual environments.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Smart-Hub

APRIL 12, 2024

Impressions Belonging to the list of display advertising metrics, the impressions KPI is the total number of times an ad was displayed on a publisher’s website. By tracking them, advertisers can measure their reach, although even a high number of impressions on its own is not enough to declare a campaign effective.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Brid.tv

OCTOBER 25, 2024

While traditional metrics like viewability have long been the go-to measure, a growing body of research shows that attention measurements provide a far more accurate and meaningful understanding of how consumers engage with ads. While they show how often an ad is seen or clicked, they reveal little about the quality of that interaction.

Viewability 52

Viewability Advertising Click Through Rate Video Ads 52

MNTN

DECEMBER 10, 2024

Brands across the globe are quickly realizing the impressive value of over-the-top (OTT) advertising. The OTT ad market is projected to experience a compound annual growth rate (CAGR) of 6.3% An impressive 71% of todays consumers expect you to personalize your ad content and speak directly to their interests and needs.

Advertising 52

Advertising A/B Testing Viewability Data Management Platform 52

MNTN

DECEMBER 10, 2024

Brands across the globe are quickly realizing the impressive value of over-the-top (OTT) advertising. The OTT ad market is projected to experience a compound annual growth rate (CAGR) of 6.3% An impressive 71% of todays consumers expect you to personalize your ad content and speak directly to their interests and needs.

Advertising 52

Advertising A/B Testing Viewability Data Management Platform 52

Automatad Inc.

JANUARY 26, 2023

Page RPM stands for page revenue per mille (Mille is Latin for thousand) and measures the revenue generated by a website or mobile app per thousand views or impressions. Impression RPM: This is the revenue generated per thousand ad impressions. So, if a website earned five clicks for 100 impressions, then the CTR is 5%.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns. This is why 70% of served video ad impressions in the U.S.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

SpotX

MAY 24, 2021

Interactive ads delivered a 54% higher click-through rate (CTR), with a 29% uplift on viewers’ likelihood to visit a brand’s website and a 17% uplift on the viewer’s likelihood to click on the ad to learn more. 5: Consistent, quality OTT measurement is impossible. 6: Fraud is low in OTT.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

Automatad Inc.

OCTOBER 26, 2023

Keep an eye on important metrics like click-through rates, viewer retention, and revenue. A high fill rate is the secret to efficient ad delivery and minimizing revenue loss due to unsold ad space. Viewability Viewability is all about ensuring your ads are seen by your audience.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. In this guide, we’ll unpack the meaning of each metric and help you work through any confusion you may have surrounding these key terms.

CPM 52

CPM Fill rate Impressions CPC 52

InMobi

OCTOBER 27, 2020

At InMobi Exchange, we pride ourselves on being an approved in-app partner of choice for the world’s largest agencies Variable 2: Returns on Full-screen Inventory: The last quarter also sees an increase in spending on high-performing, non-display formats given their higher engagement and conversion rates.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 27% of all ad impressions is this medium banner. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

InMobi

DECEMBER 21, 2020

After all, videos are inherently much more visible than smaller ad formats like banners, which ensures both improved viewability and engagement. It’s also important to note that in 2019, 70% of served video ad impressions in the U.S. In part, because it was (and remains) highly effective.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Smart-Hub

OCTOBER 24, 2023

This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement. Utilize the findings to fine-tune campaigns, enhancing click-through rates and maximizing return on investment (ROI).

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Automatad Inc.

FEBRUARY 9, 2023

eCPM stands for ‘effective cost per thousand impressions’ and is a key ad performance metric used by publishers to measure the revenue they earn from display advertising. eCPM is calculated by dividing the total revenue generated by an ad campaign by the number of impressions the campaign received. So, let’s begin.

CPM 52

CPM Ad Inventory Impressions CPL 52

Automatad Inc.

APRIL 25, 2024

These ads will bring you a good amount of viewable impressions and clicks, improving value of your ad inventory. It allows you to connect with users through personalized ads. 45% said they would buy a product discovered through video ads. It will reflect positively on impressions, conversions, and ad revenue.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Monetize More

APRIL 4, 2023

Here are the steps involved in PMP optimization: Define campaign goals : The first step in PMP optimization is to define the campaign goals, such as increasing revenue, improving ad viewability, or boosting engagement. This can include click-through rates, conversion rates, and other performance metrics.

Click Through Rate 75

Click Through Rate Audience CPC CPA 75

YieldBird

MAY 31, 2023

Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. Some examples of how fraud is carried out: There are many ad scam tactics – here are just a couple of examples: Bots are quietly installed on consumers’ PCs and provoke impressions the user does not see. What is ad fraud?

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Single Grain

AUGUST 23, 2019

If you want to transform your ordinary product into something extraordinary, you need to market your services with impressive storytelling. This character should be interesting and well-defined enough to leave an impression in the minds of the people: Your entire story must revolve around this person. 5 Principles of Storytelling.

Marketing 111

Marketing Banner Audience Impressions 111

InMobi

JULY 26, 2021

The second half of the year usually sees an increase in spending on high-performing, full-screen ad formats given their higher engagement and conversion rates. In general, full-screen inventory click-through rates (CTRs) are 13x greater than banner CTRs on average. are being passed in the bid requests.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Brid.tv

MARCH 9, 2023

Many factors come into play in achieving a successful monetization strategy — ad viewability , ad placement, analytics, etc. Besides the most obvious — higher engagement leading to more ad impressions , video engagement can also impact audience loyalty and brand exposure. Why Is Video Engagement Important for Publishers?

Ad Ops 52

Ad Ops SEO Click Through Rate Audience 52

InMobi

SEPTEMBER 13, 2018

Is the goal of the campaign to generate high click-through rates back to a landing page? Is having a specific conversion rate for the ad important? Or are impressions and views the key performance indicator? a firm understanding of what success looks like.

Mobile Ads 52

Mobile Ads Click Through Rate Rich Media Ad network 52

InMobi

NOVEMBER 23, 2021

Relying on InMobi’s SKAdNetwork (SKAN) compliant supply for attribution, performance advertisers on InMobi Exchange served even more iOS impressions in Q3 than in Q2 – a quarter-on-quarter increase of 35%. UA advertisers leveraged this to drive even more iOS installs.

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

AdvertiseMint

OCTOBER 24, 2023

Lastly, while in-app advertising can help reach target audiences, measuring the true return on investment (ROI) and viewable mobile ad impressions can be complex, given the various ad networks and platforms in digital advertising. What are the key benefits of in-app advertising for advertisers?

Advertising 52

Advertising Conversion Rate Video Ads Click Through Rate 52

Single Grain

NOVEMBER 17, 2020

But if you’re struggling to pull the highest value data points out from the noise, I recommend keeping an eye on three specific metrics to start: Click-through rate. Click-Through Rate. Cost per lead. Cost per sale (or cost per sales qualified lead).

CPL 98

CPL Retargeting ROI Click Through Rate 98