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Developing Machine Learning (ML) & AI Models in AdTech [+Examples]

Clearcode

Machine learning (ML) and artificial intelligence (AI) have become a cornerstone of modern AdTech, transforming how advertisers run key programmatic advertising processes, such as audience targeting, media planning, and campaign optimization. What Is Machine Learning (ML)?

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

Here is how AI and machine learning will influence the future of SEO and what search marketers can do to include these new(ish) technologies in their strategy and stay on top of the game. Bounce Rate : How many users leave your website immediately after arriving. Google’s position is that it can’t be optimized for.

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How advanced customer journey analytics is shaping the future of engagement

Martech

A common pitfall is the overreliance on vanity metrics like click-through rates and page views — figures that don’t necessarily reflect meaningful engagement. Patent 2 focuses on integrating AI and machine learning to predict customer behavior, allowing businesses to anticipate needs and personalize interactions in real time.

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AI-powered martech news and releases: July 25

Martech

Take our brief 2024 MarTech Replacement Survey Gopuff , a delivery service, launched its ad platform powered by AI and machine learning. It personalizes ads based on individual customer data, leading to increased ad relevance, click-through rates, and conversions.

MarTech 108
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Strategies to Mitigate Emotional Fatigue in Digital Advertising

The Ad Tech Blog

Ad fatigue can be detrimental to advertising campaigns, as it not only reduces click-through rates (CTR) but also increases the cost-per-click (CPC). It can result in lower click-through rates (CTR) and higher cost-per-click (CPC), ultimately affecting the campaign’s return on investment (ROI).

CPC 244
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12 Ways to Use Machine Learning in Digital Marketing

Single Grain

That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes. Click To Tweet. And machine learning is helping marketers deliver a superior customer experience – at scale.

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AI-powered martech news and releases: March 13

Martech

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. IMO, DeepSeek is slower by a second or two than other generative AI programs, and less polished than Alibabas equally inexpensive Chat Qwen.

MarTech 81