Martech Series

JUNE 16, 2022

At the heart of this new product suite is Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimize campaigns continuously against the brand awareness and consideration metrics that really matter, rather than limiting substitute metrics such as viewability and click-through rate (CTR).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Single Grain

JULY 19, 2019

million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. How Machine Learning Is Transforming Content Marketing. As per Bonnie D.

Marketing 111

Marketing SEO Machine Learning Banner 111

InMobi

JULY 13, 2016

The last two years have seen digital spray-and-pray campaigns based on impressions pave the way to sophisticated audience-based campaigns that are enabled through data-science based targeting and ad-serving capabilities driven through machine learning. Who is your audience?

Audience 52

Audience Advertising Machine Learning Ad network 52

Single Grain

JULY 19, 2019

million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. How Machine Learning Is Transforming Content Marketing. As per Bonnie D.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Digiday

APRIL 30, 2023

That coupled with a very substantial investment in machine learning to make sure customers see relevant ads when they’re looking for various items have meant that these advertisements have performed unusually well for brands, which makes them want to advertise on Amazon,” he added. The numbers spell this out.

Machine Learning 71

Machine Learning Click Through Rate Advertising Media 71

Monetize More

MAY 8, 2023

Site visitors will now be shown more relevant and personalized ads when they are most interested to learn about your products and services. Retailers can use lifestyle images and short text with their Google Merchant Center catalog to deliver more relevant ads. Visually rich ads rendered natively across Google properties at scale.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

Single Grain

OCTOBER 20, 2020

You can include interactive elements in your email, such as embedding videos, polls, charts, games and more to drive better open rates and engagement. Campaign Monitor reports that: Interactive email content boosts the click-to-open rate by up to 73%, and adding videos can increase click-through rates by as much as 300%.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Digiday

SEPTEMBER 23, 2022

Some of the CPM yield then gets invested into projects through Carbon Direct, so it’s a small cost to the advertiser. But those that are using it have seen their ads perform with a 22% higher click through rate, according to Sharethrough. “I As mentioned above, retail media is exploding as a major part of commerce media.

Agency 65

Agency Media Click Through Rate Retail 65

VideoWeek

AUGUST 4, 2023

The retail giant credited its investment in machine learning models designed to help advertisers reach previously un-addressable audiences via Amazon Ads. “Performance improvements include an increase in click-through rate, an increase in return on ad spend, and a decrease in cost per impression,” the company said.

Media 52

Media Ad Tech Retail Agency 52

illumin

JANUARY 22, 2024

Meta ads also utilize advanced algorithms and machine learning to analyze and interpret the collected data. Retail taking priority Retail has been the largest ad spending vertical in 2023, accounting for 27.9% Keep a close eye on key metrics like ad engagement, click-through rates, and conversions.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Martech

JULY 25, 2023

Take a pet supply retailer as an example. Measuring success: Beyond open rates and click-through rates The “blast and pray” days of email marketing were all about open and click-through rates (CTRs). This lets you deliver the right content to the right people.

Conversion 98

Conversion Marketing Click Through Rate Conversion Rate 98

Digiday

OCTOBER 10, 2022

For this report, Digiday+ Research surveyed 388 industry professionals including publishers, agencies, brands and retailers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future. Key findings. That’s where we want to get to.”

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69

Single Grain

DECEMBER 6, 2019

million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. 26) Big Data and Deep Learning. As Bonnie D.

Marketing 145

Marketing SEO Conversion Audience 145

illumin

MARCH 27, 2025

Meta advertising gets an AI upgrade Back in December of 2024, Meta introduced its machine learning platform, Andromeda , which has the capability to analyze millions of ads and find the right messaging for the right person at the right time. In addition, Meta is continuing to explore new generative AI use cases for retail advertising.

Click Through Rate 59

Click Through Rate Machine Learning CPA Retargeting 59

Basis

FEBRUARY 28, 2025

THE CONTEXT: So many of last years Performance Max updates favored Googles AI and machine learning over advertiser oversight. EXPERT POV: While Microsoft Ads has a smaller audience, it tends to be more affluent, meaning that it can be a great area of investment for higher-ticket price retailers.

Social Advertising 75

Social Advertising Advertising Conversion Media 75