InMobi

JANUARY 22, 2019

The average click-through rate of all banner ads is around 0.06 percent , but even that might be too high since around three in five banner ad clicks are thought to be accidental. But, they’re also less eye-catching and thus easier to ignore.

CPM 52

CPM CPC Advertising Banner 52

Single Grain

FEBRUARY 17, 2020

The company invited six different Instagram influencers and a handful of fans to tour their manufacturing facilities. User-generated content can see a 4X increase in click-through rates over traditionally published content and a 50% drop in cost per clicks. Get A Free Consultation.

Education 140

Education Pop-Up Entertainment Audience 140

Single Grain

OCTOBER 20, 2020

You can include interactive elements in your email, such as embedding videos, polls, charts, games and more to drive better open rates and engagement. Campaign Monitor reports that: Interactive email content boosts the click-to-open rate by up to 73%, and adding videos can increase click-through rates by as much as 300%.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Digital Turbine

JULY 28, 2022

It garnered a high Click Through Rate of 0.56% – higher than the industry benchmark of 0.3% – indicating it has achieved its goal of educating consumers. Young mothers across India’s top 8 leading metros also found the ad engaging, with an engagement rate of 1.19% – above the industry benchmark of 0.5%.

Education 40

Education Click Through Rate Banner Brand Awareness 40

Single Grain

JANUARY 3, 2024

Measuring and Analyzing Campaign Performance At this stage, it’s vital to track metrics such as impressions, click-through rates and engagement. Click-Through Rates on Blog Posts: Platforms: Google Analytics, WordPress with Jetpack plugin, other blog analytics tools.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Single Grain

AUGUST 23, 2019

The post received more than 125 comments and counting: Related Content: How to Write Hero Headlines to Skyrocket Click-Through Rates. This is the essence of showing brand culture and product manufacturing to your customers. This is what Melyssa Griffin did in her blog post and guess what? 3) Create “Conflict”.

Marketing 111

Marketing Audience Banner Impressions 111

AdvertiseMint

JULY 15, 2023

However, once a product is manufactured, there’s little room for change. You can measure which ones work best by using these metrics: Click-through rate (CTR) CTR is the number of people who click on something after seeing it divided by the total number of people who saw it.

Marketing 52

Marketing Conversion Rate SEO Geo targeting 52

Lemonads

NOVEMBER 5, 2020

These marketing professionals have to track click-through rates, ad spend, conversions, return-on-income, and an array of different statistics, so keeping these organized and updated can be a challenge on its own. This is especially helpful if you want to use the same ad copy for two brands that manufacture the same product.

Affiliates 52

Affiliates Media Conversion Rate Click Through Rate 52

Martech

OCTOBER 23, 2023

Austin hoped phone manufacturers would roll out the new feature to products, creating a new source of ad revenue, while boosting reach for app developers. He claimed that in return for default status, phone service providers and manufacturers were guaranteed a portion of ad click revenue.

Mobile Search 88

Mobile Search Machine Learning Advertising Marketing 88

Single Grain

MAY 5, 2023

The display prospecting campaign served to approximately 5 million people, achieving a click-through rate of 1.79%, which is well above the industry average of 0.1%. The cost per acquisition was 4.5X less than originally planned, which allowed Unicef to maximize the impact of each donation. Read the full case study here.

ROI 52

ROI Advertising Conversion SEO 52

VideoWeek

AUGUST 30, 2024

The company has reportedly been pitching its smart TV OS to multiple hardware manufacturers, promising more generous revenue sharing deals than its competitors, as well as more flexibility for customising the user interface. The Trade Desk did not comment. The report suggests the first device running the OS could launch as early as next year.

Retail 52

Retail Media Non-Profit Healthcare 52

VideoWeek

AUGUST 4, 2023

“Performance improvements include an increase in click-through rate, an increase in return on ad spend, and a decrease in cost per impression,” the company said. The retail giant credited its investment in machine learning models designed to help advertisers reach previously un-addressable audiences via Amazon Ads.

Media 52

Media Ad Tech Retail Agency 52