Ad Monsters

MARCH 17, 2025

Marketers face increasing challenges in determining which social narratives to engage with. Conventional marketing metrics such as click-through rates (CTRs), impressions, conversions, and attribution models are ultimately ineffective because they reflect past performance rather than shaping future success.

Marketing 91

Marketing Click Through Rate Conversion Conversion Rate 91

Martech

FEBRUARY 25, 2025

AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. As they become more sophisticated, they’re harder to detect skewing research results, inflating metrics and wasting marketing budgets. Dig deeper: How to make the most of your market research data How did we detect them?

Marketing 101

Marketing Click Through Rate Manufacturing Banner 101

Martech

DECEMBER 11, 2024

Clicking the option leads users to the familiar Add Video screen, streamlining the upload process. Marketers will be looking out for performance metrics for video assets compared to traditional text and display ads, as well as potential new tools or features accompanying this rollout in 2025. What they are saying.

Click Through Rate 108

Click Through Rate MarTech Advertising Marketing 108

Martech

SEPTEMBER 5, 2024

However, an increasing number of small and mid-market B2B SaaS vendors are trying product-led growth (PLG) and product-led marketing (PLM). There are two business drivers for taking a product-led approach to sales and marketing. Demos, for example, are typically the gateway to a traditional sales-led GTM strategy.

Non-Profit 121

Non-Profit Click Through Rate Impressions Conversion Rate 121

Martech

JANUARY 13, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: Welcome emails are a crucial component of any email marketing strategy. Implementing best practices in crafting these emails can lead to long-term benefits for your marketing efforts.

Click Through Rate 106

Click Through Rate Conversion Rate Impressions Communications 106

Martech

DECEMBER 2, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is the best measurement technique to work out marketing incrementality? This method allows you to isolate the impact of your marketing efforts.

A/B Testing 112

A/B Testing Control Group Marketing Conversion Rate 112

Martech

SEPTEMBER 19, 2024

After watching a video from my friend Shawn Kanungo , I was inspired to create a series of interactive marketing calculators designed to help marketers quickly calculate common campaign metrics. Think Bankrate mortgage calculators, but for marketers. I’m not a coder. I’d like you to perform the following tasks: 1.

Conversion Rate 131

Conversion Rate Click Through Rate Conversion CPM 131

Ad Rants

DECEMBER 23, 2022

If, for some reason, you have doubts about the importance and efficacy of video marketing, then all you have to do is Google the number of hours people spend on YouTube. Brands that capitalize on this behavioral pattern, reap higher benefits and get a better rate of return compared to other mediums of marketing.

SEO 245

SEO Marketing Click Through Rate Conversion 245

MNTN

DECEMBER 4, 2024

The beauty of digital marketing lies in the fact that you can measure just about everything about it. Among the most important marketing metrics to keep an eye on is your click-through rate (CTR) , which gives you valuable insight into how well your ads are engaging your audience. What Is a Good Click-Through Rate?

Click Through Rate 52

Click Through Rate Brand Awareness Impressions Audience 52

Fuel Lines

MAY 27, 2014

A recent webinar co-hosted by Twitter and Buffer provides some of the best practices for creating awareness and appeal through Twitter along with how to measure and improve tweeting for business. Tweets that contain action words , more verbs, fewer nouns, have a higher click-through rate than tweets with more nouns and adjectives.

Agency 275

Agency Click Through Rate Public Relations SEO 275

Ad Rants

OCTOBER 24, 2022

Your customers don't have time to read through pages of product research and promotional materials. That's why video is such an important tool for B2B marketers. For example, using video in your email marketing can result in a 300% boost in click-through rates. Use Video in Email Marketing.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. In contrast, click growth for Google text ads remained weak in Q2, with a notable drop in click-through rates in May as Google introduced AI Overviews to all U.S.

CPM 115

CPM CPC Click Through Rate Impressions 115

Fuel Lines

JULY 11, 2014

To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times. I was able to do it by researching the prime social media times within the key markets I was targeting here in the US and also overseas.

Agency 279

Agency Click Through Rate SEO Audience 279

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Ipsos , a market research firm, introduced Creative|Spark AI, a tool that predicts human reactions to video ads and delivers insights quickly. VIBA AI blends AI with live representatives to personalize customer interactions in stores.

MarTech 108

MarTech Click Through Rate Machine Learning Conversion 108

The Ad Tech Blog

JUNE 17, 2024

Ad fatigue can be detrimental to advertising campaigns, as it not only reduces click-through rates (CTR) but also increases the cost-per-click (CPC). To combat ad fatigue, marketers need to continuously refresh their ad creatives, adjust targeting strategies, and monitor performance metrics.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Martech

FEBRUARY 6, 2025

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIns report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers can improve their tracking and optimization of results.

Machine Learning 80

Machine Learning Brand Lift Marketing Click Through Rate 80

Martech

AUGUST 5, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Content marketing: Create high-quality, valuable content that addresses the pain points and interests of your target audience. This can help you discover new contacts through word-of-mouth.

Click Through Rate 117

Click Through Rate A/B Testing SEO MarTech 117

Martech

MARCH 12, 2025

Abandoned cart emails have an impressive 41% open rate and a click-through rate far above average, per Klaviyo. Dig deeper: 7 tips for using marketing automations to drive leads 3. Click-through rates: Identify content that resonates most strongly. Time-sensitive promotional offers.

Click Through Rate 100

Click Through Rate Non-Profit Impressions Conversion Rate 100

Martech

JUNE 3, 2022

Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject lines, according to a study by marketing automation developer GetResponse. The personalized subject line click through rate was 1.74% versus 2.74%.

Click Through Rate 111

Click Through Rate Marketing MarTech 111

Martech

NOVEMBER 1, 2024

Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. Missed opportunities : Taking too long to move beyond experimentation can mean missed opportunities to capitalize on market shifts and opportunities. Prioritize use cases based on impact and feasibility.

ROI 115

ROI Click Through Rate Marketing MarTech 115

Martech

SEPTEMBER 17, 2024

The first article in this series on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes, unclear objectives and data silos, laying the groundwork for more focused and effective marketing strategies. And how do we get there?

Marketing 62

Marketing Conversion Rate Click Through Rate Impressions 62

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Conversion Rate 111

Conversion Rate A/B Testing Conversion Click Through Rate 111

Clearcode

OCTOBER 31, 2024

Machine learning plays a crucial role in this environment by enabling AdTech platforms to: Forecast and predict outcomes, e.g. click-through rates (CTRs) and bid amounts. Example #4: Campaign Optimization In programmatic advertising, the types of data that AdTech platforms collect, process and manage change every second.

Machine Learning 94

Machine Learning Click Through Rate A/B Testing Conversion 94

Martech

AUGUST 19, 2024

Click-through rate differentials between pages with and without AI Overviews are minor so far, but it is still early and products change quickly, so the past isn’t prologue.”

Click Through Rate 106

Click Through Rate Mobile Search Finance SEO 106

Single Grain

SEPTEMBER 8, 2020

One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. In other words, focus on increasing your click-through rates. . What Is Click-Through Rate (CTR)? Click here to learn more and get started.

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

Martech

MARCH 13, 2025

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. Typeface released a Marketing AI Platform featuring Brand Hub, Arc Agents, and Spaces. Email: Business email address Sign me up! Processing.

MarTech 88

MarTech Click Through Rate Machine Learning Banner 88

Martech

NOVEMBER 14, 2024

A common pitfall is the overreliance on vanity metrics like click-through rates and page views — figures that don’t necessarily reflect meaningful engagement. Companies using customer journey analytics saw a 54% greater return on marketing investment than those without, the Aberdeen Group found.

Machine Learning 126

Machine Learning Click Through Rate A/B Testing Conversion Rate 126

Smart Insights

NOVEMBER 8, 2022

Our compilation of average email open rates and click-through rate data. What's a good open rate for email? Read the best email statistics sources to benchmark your email campaigns in your industry sector Email marketers often ask "how do our … The post How do you compare?

Click Through Rate 107

Click Through Rate Marketing Communications 107

Martech

MARCH 10, 2025

Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. Monitor KPIs like open rates, click-through rates and conversion rates to gauge campaign effectiveness.

Conversion Rate 109

Conversion Rate Click Through Rate A/B Testing Conversion 109

Martech

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. But breaking through crowded inboxes is harder than ever. Visit Digital Marketing Depot to download T he Definitive Guide for Writing and Designing Emails That Convert.

Click Through Rate 106

Click Through Rate Marketing Conversion MarTech 106

Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Brenner came to marketing from sales. “[M]ost he recounted in his blog post , “ What is marketing? Brenner asked.

ROI 123

ROI Marketing Click Through Rate Conversion 123

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

ROI 119

ROI Marketing Click Through Rate Impressions 119

Martech

FEBRUARY 27, 2025

Between tracking the buyers journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become overwhelming. Lower operational costs Manual sales and marketing efforts can be expensive especially as lead volumes grow. Building efficiency in a B2B sales funnel is no small task.

Click Through Rate 76

Click Through Rate Conversion Conversion Rate Audience 76

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

Click Through Rate 115

Click Through Rate A/B Testing Marketing Conversion 115

Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. This allows you to: Identify pain points caused by fragmented data : Quantify these pain points by estimating lost revenue or the negative impact on marketing processes, such as longer time-to-market for new campaigns.

Conversion Rate 88

Conversion Rate Click Through Rate Machine Learning ROI 88

AdExchanger

JANUARY 8, 2024

Many retail media solutions offer buyers basic metrics like impressions, click-through rates and return on ad spend (RoAS) for their onsite media. Organizations like the IAB and ISBA are playing a […] The post 9 Measurement Questions Every Marketer Should Ask Retail Media Partners appeared first on AdExchanger.

Click Through Rate 78

Click Through Rate Retail Media Marketing 78

Single Grain

DECEMBER 15, 2020

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. So how do measure your email marketing performance? The answer lies in the email marketing metrics.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145