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Google AI Overviews have negligible impact on traffic say publishers

Martech

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance.

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How to Boost Conversions with Your Article’s Featured Image

Single Grain

Visual content can certainly boost engagement and brand memorability, but only if you create an effective visual marketing strategy. Google has been showing image thumbnails in mobile search engine result pages for a couple of years now: The “visual” SERPs have undergone a few updates.

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketing.

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What is mobile marketing?

AdvertiseMint

What is Mobile Marketing? Mobile marketing is the strategic approach to promoting products and services on mobile devices, such as smartphones and tablets, leveraging techniques like push notifications, SMS, in-app advertisements, and location-based services to engage and connect with a mobile-centric audience.

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Maximizing SEO with Schema Markup: Strategies and Benefits

Single Grain

Schema markup, a form of structured data, helps search engines understand the content of your website, thereby enhancing its presence in search results. Schema.org provides a framework that webmasters can use to mark up their site’s content in ways that are recognized by major search engines.

SEO 52
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33 Essential B2B SEO Statistics Every Marketer Should Know

Single Grain

Work With Us 33 Essential B2B SEO Statistics Every Marketer Should Know All of these insights are based on the latest available data from industry thought-leaders and top SEO experts, including straight from Google itself. B2B Keyword Statistics 71% of digital marketers say their most effective SEO strategy is strategic keyword use.

SEO 52
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The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.