Spoton Digital Media

AUGUST 21, 2024

With so much money and messaging competing for attention, it leaves brands and markets in a tricky place. It is a good idea to adjust your marketing strategies because of the 2024 election. If advertising in these areas, brands and marketers should be extra aware of the election’s impact on their marketing strategies.

Marketing 92

Marketing Click Through Rate Audience Brand Awareness 92

InMobi

DECEMBER 24, 2014

This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement. Marketers will spend over $1.4 billion on mobile video ads in 2014, or close to one-quarter of total digital ad spends, per eMarketer.

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. Video ads on mobile are easier to share than on desktop.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. NEWLY UPDATED!

Marketing 112

Marketing SEO Conversion Rate Banner 112

Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

InMobi

SEPTEMBER 7, 2016

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. billion in 2016.

Video Ads 52

Video Ads Advertising Banner Real Estate 52

Martech Series

FEBRUARY 22, 2023

As a result, it’s not surprising to learn that spending across CTV platforms is expected to double by the end of 2026, with more and more brands looking to engage new customers through this rapidly growing medium. This could range from traditional video ads to interactive overlays and more.

Click Through Rate 90

Click Through Rate Impressions Audience ROI 90

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Because now, people don’t just want the content to be read; they prefer content to be video. What Are Video Ads for Publishers? Non-linear Video Ads: Non-linear video ads aren’t video ads.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Monetize More

OCTOBER 6, 2022

What are Rewarded Video Ads? Rewarded ads are advertisements that reward users for watching or clicking ads within a game or app in exchange for an in-game reward, such as more lives or more in-game currency (stars, coins, hearts, etc). How Rewarded Video Ads Work? BidMachine’s eCPMs: $17.

Video Ads 52

Video Ads Ad network Click Through Rate Ad Exchange 52

Single Grain

JULY 29, 2021

Audio advertising is an excellent marketing strategy because it lets you reach prospects who are ready to listen. As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. Let's start!

Video Ads 59

Video Ads Impressions Audience Advertising 59

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic direct is usually used for premium, large format ads like full-page takeovers. How big is the programmatic advertising market? billion in ad dollars in 2022, making up 90.2% In the U.S.,

Advertising 120

Advertising Marketing Ad Exchange Retail 120

Single Grain

OCTOBER 2, 2019

Knowing the changes will help you to stay competitive, using all the cutting-edge features and adapting to updates that impact marketers. A lot has changed in the past few years, so let’s take a look at the 7 new Facebook Ads changes that all marketers should be aware of in 2019. Click here to download it for free right now!

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. Get A Free Consultation.

Marketing 111

Marketing Audience Banner Impressions 111

Single Grain

JULY 31, 2019

Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. 54% of mobile gamers said they'd rather watch video ads if this leads to in-game rewards. In a study, gamified ads had engagement rates nearly 6% higher than non-gaming ads, and saw a 28.8% for standard ads).

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Single Grain

AUGUST 13, 2019

: In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Then marketers can set a daily budget that works for the length of that campaign. Video Ads Cost. Get A Free Consultation.

Video Ads 110

Video Ads Conversion CPC Banner 110

InMobi

JUNE 9, 2020

As a sequel to our blog on the video programmatic spends across Asia , we unravel the performance of video programmatic ads in Southeast Asia, ANZ and India for the period between Q2, 2019 to Q1, 2020 Programmatic Video Performance in Southeast Asia 1.Video Engagement driven by vertical videos is 3X of horizontal videos.

Click Through Rate 52

Click Through Rate Banner Finance Video Ads 52

InMobi

OCTOBER 7, 2021

Especially, mobile videos have witnessed 65% growth in ad spends across SEA in the last year thereby providing a highly engaging ad experience. Mobile videos offer a 179% higher Click Through Rate (CTR) when compared to other ad formats. million unique users The video completion rate was 1.5

Click Through Rate 52

Click Through Rate Video Ads Conversion Rate Brand Awareness 52

InMobi

JUNE 25, 2018

Numbers released in April 2018 from the Interactive Advertising Bureau show that around 60 percent of all digital ad spend is now going towards video , and that two in three advertisers are moving money away from television spots to fund more mobile video advertising. 1) Because It’s Effective In short, video ads work.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

Single Grain

DECEMBER 24, 2019

If you sell a physical product, listing it on Amazon should be a part of your overall marketing strategy no matter where your primary store is. Book My Free Marketing Consultation. What Makes Amazon Ads Different. Dive Deeper: What Amazon’s Marketing Strategy Can Teach SMB Owners.

CPC 90

CPC Video Ads Shipping Retargeting 90

InMobi

NOVEMBER 17, 2021

Most marketers are no strangers to the power of video, so why is this format often left out of their retail media playbook? As the retail media market continues to grow, so will the importance of creating richer, more immersive advertising experiences that will capture consumer attention and inspire purchases.

Retail 52

Retail Media Click Through Rate Video Ads 52

InMobi

FEBRUARY 21, 2022

As we continue to navigate a rapidly evolving ecosystem, brands and marketers will have to center their strategies around three key pillars: people, platforms, and partners. The rise of the woman gamer: As of 2021, the mobile games market is on track to surpass $120 billion in spending, growing 20% over the $100 billion in 2020.

Marketing 52

Marketing Click Through Rate Search Advertising Education 52

InMobi

NOVEMBER 30, 2021

Consumer shopping preferences continue to evolve, and so do the tools marketers have to reach and engage those shoppers. But, as more retail media networks emerge and consumer screen time increases, so will the number of ads shoppers are exposed to every day. higher than display.

Retail 52

Retail Media Click Through Rate Video Ads 52

Brid.tv

OCTOBER 10, 2024

Luckily, AI and machine learning are revolutionizing how advertisers understand video ad performance. The video marketing industry grew by 20% in 2023 alone. But, while 91% of businesses use video marketing, understanding its effectiveness is still an issue. AI-driven attribution streamlines this task.

Machine Learning 52

Machine Learning Advertising Click Through Rate Video Ads 52

MNTN

JUNE 11, 2024

If someone asked you, “what’s the goal of your marketing campaign,” would you have an answer? It’s easy to think that all marketing is aimed at improving your business. But how you improve your business changes based on the type of marketing you use. What is Performance Marketing?

Marketing 52

Marketing Click Through Rate CPC CPM 52

Digital Turbine

NOVEMBER 21, 2023

Manga is one of the fastest-growing publishing categories, especially in the Japan market. Kyotaro from Digital Turbine: The manga market is poised to grow with a CAGR of 15.4% YoY until 2030, mostly through digital sales, a stunning number in this climate. Monetization in mature and emerging markets varies significantly.

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

AdvertiseMint

AUGUST 13, 2023

Better influencer marketing opportunities: Like Instagram, TikTok allows brands to work with influencers to achieve their marketing goals. Disadvantages of TikTok Ads Here are some disadvantages of TikTok ads: Video ads are necessary : Image ads don’t do well on TikTok.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

MNTN

APRIL 9, 2024

As you expand your digital marketing strategies to encompass all of the platforms that might appeal to your target audience, you need an accurate and precise way to measure your success. Two options for doing so: view-through and click-through attribution. To measure click-through rates on each ad, you use data analytics.

Click Through Rate 52

Click Through Rate Brand Awareness Conversion Audience 52

Monetize More

MAY 30, 2023

Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Focuses on increasing user lifetime value.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Digiday

FEBRUARY 22, 2023

Using tactics like limited-time offers or exclusive products, for instance, companies reported conversion rates nearing 30%, which was 10 times higher compared to conventional e-commerce, according to McKinsey Digital. Some markets are really taking off. In the U.S., Results of which have not been made public. and the U.K.

Conversion 96

Conversion Agency Fashion Retail 96

AdvertiseMint

JANUARY 8, 2024

Whether you are assessing a particular ad set’s success or scrutinizing a single ad’s performance, Ads Manager has you covered. Step 3: Understand Key Metrics Facebook Ads Manager provides several metrics to help you assess your ad performance. purchasing your product) after clicking on your ad.

A/B Testing 52

A/B Testing Click Through Rate Conversion Rate CPC 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. In the U.S., But is 2019 the tip of the iceberg? Answer: likely not.

Advertising 52

Advertising Banner Marketing Rich Media 52

AdvertiseMint

OCTOBER 30, 2023

Definition of View Through Rate (VTR) View Through Rate, often abbreviated as VTR, is a pivotal metric in online advertising, measuring the effectiveness of a video ad campaign. As video advertising becomes a dominant force in digital marketing, grasping the nuances of VTR is crucial.

Click Through Rate 40

Click Through Rate Video Ads Impressions Conversion Rate 40

InMobi

SEPTEMBER 19, 2019

Why Include Video Content in Your Mobile Advertising and Marketing Strategy? In-app video advertising is an ideal way to engage and acquire mobile users and provide them with a positive user experience. It’s been proven effective, and is now one of the best mobile marketing tactics to leverage. Then this guide is for you.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

Single Grain

APRIL 24, 2023

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. It has helped them stand out in a crowded market, making them a staple in their industry.

Marketing 52

Marketing Retargeting Click Through Rate Audience 52

Digiday

MARCH 9, 2023

Sponsored by KERV As advertisers seek ways to better engage with their audiences, they are turning to interactive video for open two-way, non-intrusive conversations with their customers. In a questionable economy, a brand is really losing out if they’re not making their video ads or content work harder and smarter,” Wolff explained.

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69

InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

InMobi

AUGUST 23, 2018

The Current State of Mobile Video Advertising Earlier this year, we released a report, The Present and Future of Mobile Video Advertising , that highlighted how usage of mobile video ads has evolved since early 2016 through the first three months of 2018. close to half of all video ad inventory is fullscreen now.

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52