Digiday

SEPTEMBER 28, 2023

Roxy Ziatabari, senior vice president, strategy and client solutions, Channel Factory The advertising industry has long relied on metrics such as click-through rates and impressions to measure campaign success. Combining these with sales from any advertising campaign allows advertisers and brands to discern their ROI.

Click Through Rate 88

Click Through Rate Advertising ROI Impressions 88

AdvertiseMint

JANUARY 5, 2025

Common metrics include click-through rates, conversion rates , and return on investment (ROI). Whether it’s social media management , email marketing, or traditional methods like print and broadcast, it’s important to analyze where your audience spends most of their time.

Advertising 52

Advertising Click Through Rate Conversion Rate Audience 52

Single Grain

JULY 4, 2023

The decline in organic reach and the impact of privacy changes on paid advertising have made it more difficult to achieve the same level of social media ROI as we have seen in the past. This presents a challenge for businesses seeking to maximize their social media ROI. Don’t Create.

ROI 52

ROI Media Audience Click Through Rate 52

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Single Grain

NOVEMBER 6, 2019

How to Use Google Analytics to Measure Content Marketing ROI. Did you know that just 39% of marketers say they’re “somewhat successful” at tracking the ROI of their content marketing? Related Content: How to Use Big Data Analytics to Grow Your Marketing ROI. How to Increase Website Traffic through Social Media.

ROI 96

ROI Marketing Conversion Rate Conversion 96

Ad Rants

JULY 3, 2024

There are numerous ways of enhancing online presence, from crafting engaging social media posts and optimizing for SEO to improving user experience design. The worst thing you can do on social media is not engage. Navigating the digital landscape can feel overwhelming. Twitter polls could help gather opinions.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Martech

SEPTEMBER 17, 2024

Focusing on these metrics creates a false sense of success rather than focusing a team on business drivers like conversion rates, customer acquisition cost (CAC) or customer lifetime value (CLV). A commonly used example is a social media campaign that generates a lot of followers but hardly any sales.

Marketing 63

Marketing Conversion Rate Click Through Rate Impressions 63

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of Google’s revenue comes from pay-per-click ads.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Martech

MARCH 11, 2024

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI). Understood? I’m a brand manager for a new organic juice brand.

Brand Awareness 109

Brand Awareness ROI Click Through Rate Conversion 109

Martech

MARCH 26, 2025

Despite the widespread adoption of social media and the rise in SMS and RCS messaging, email remains a vitally important channel for reaching customers and prospects. Platforms now offer detailed reporting on delivery rates, click-through rates, bounces and unsubscribes, and many allow connecting to purchase data to measure ROI.

Click Through Rate 51

Click Through Rate A/B Testing MarTech Mobile Ads 51

Single Grain

OCTOBER 28, 2019

For instance, a B2C company might prefer to use social media to capture leads for its new course in a cost-effective way, whereas a B2B company with a bigger budget would be happy to shell out on a targeted PPC (pay-per-click) ad campaign. 1) Click-Through Rate (CTR). Measure the click-through rate.

Conversion Rate 111

Conversion Rate Conversion CPC Click Through Rate 111

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Open rates in Europe were at 21.75%, which was higher than North America, at 18.13%.

Click Through Rate 101

Click Through Rate Marketing ROI GDPR 101

Martech

MARCH 28, 2023

Salesforce CDP Customer Data Platforms (CDPs) aggregate data from different sources such as CRM, email marketing and social media. The Account Engagement Optimizer will help you: Identify improvements to your marketing automation system (think sales process and email campaigns) that will increase your ROI.

Click Through Rate 106

Click Through Rate ROI MarTech Conversion 106

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. Goal: Audience Engagement Click-Through Rate (CTR) The percentage of impressions that result in a click, showing how compelling your ad is.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech Series

FEBRUARY 22, 2023

Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly If you’re looking for new ways to engage with your target audience and drive a higher ROI across your overall marketing efforts, CTV could be the answer – here’s why.

Click Through Rate 90

Click Through Rate Impressions Audience ROI 90

Ad Monsters

JUNE 25, 2024

Discover how Generative AI transforms digital advertising with hyper-personalized experiences, supercharged media buying, and real-time agility. As the Director of Advertising at a forward-thinking media company, I’ve seen firsthand how this technology reshapes audience connections and drives business growth.

Advertising 81

Advertising Click Through Rate ROI Audience 81

Advendio

MARCH 29, 2023

The development of digital technology has led to considerable changes in the retail media industry in the past few years. Worldwide spending on digital retail media advertising was projected to reach 110.67 We will now examine how digital transformation is impacting the retail media industry: 1. billion US dollars in 2022.

Retail 68

Retail Machine Learning Media Real Estate 68

InMobi

JULY 15, 2021

This shift in consumer behavior has created a unique opportunity for retailers to deepen their relationships with brand partners, grow new revenue streams and improve shopper experiences by developing a retail media business. Retail media helps brands connect with shoppers when they are in the purchasing mindset.

Retail 52

Retail Media Click Through Rate ROI 52

The Ad Tech Blog

JUNE 6, 2024

By understanding which channels yield the best results, advertisers can focus their efforts and resources on the most impactful platforms, thereby maximizing their return on investment (ROI). Using analytics tools, marketers can monitor key metrics such as engagement rates, conversion rates, and ROI.

Conversion Rate 130

Conversion Rate Data Management Platform Click Through Rate Audience 130

InMobi

NOVEMBER 17, 2021

Most marketers are no strangers to the power of video, so why is this format often left out of their retail media playbook? As the retail media market continues to grow, so will the importance of creating richer, more immersive advertising experiences that will capture consumer attention and inspire purchases. Video Creates Better ROI.

Retail 52

Retail Media Click Through Rate Video Ads 52

InMobi

APRIL 16, 2019

Rather than go with Click-Through Rate (CTR), or Installs per 1,000 impressions (IPM), or even Click to Install (CTI), we recommend optimizing on Actions per 1,000 impressions (APM). At the same time, it also mitigates any negative impact to upstream metrics such as sudden drops in conversion rate.

ROI 52

ROI Impressions Clickbait Click Through Rate 52

MNTN

MARCH 13, 2025

Increased Marketing Efficiency Automating key steps in the funnel reduces wasted ad spend and improves ROI by focusing efforts on high-intent prospects. This is your chance to let customers know who you are and what you stand for, which you could do via social media, YouTube, or Connected TV (CTV) ads.

Click Through Rate 52

Click Through Rate Conversion Rate Conversion eCommerce 52

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. The display prospecting campaign served to approximately 5 million people, achieving a click-through rate of 1.79%, which is well above the industry average of 0.1%.

ROI 52

ROI Advertising Conversion SEO 52

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Adtech also gives marketers incredible reach since it connects them to all media.

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

Martech

APRIL 22, 2024

Implement lead capture forms on your website, landing pages, and social media channels to collect email addresses. Measure and optimize: Track the performance of your email campaigns using key metrics such as open rates, click-through rates, conversion rates, and ROI.

Conversion Rate 113

Conversion Rate Click Through Rate MarTech Audience 113

Martech

MARCH 22, 2023

Well-crafted blog content pieces have significant SEO value for several reasons: It increases click-through rates and time on your page. Boosting your search rankings is one of the best ways to increase organic traffic and ROI. Pull stats to create infographics or quizzes for social media content.

Click Through Rate 124

Click Through Rate SEO Brand Awareness MarTech 124

Fuel Lines

AUGUST 9, 2018

A step-by-step process that’s been developed having worked with over 300 advertising, digital, media and PR agencies. Walk away with the questions you need to ask of your clients to develop content that drives engagement and ultimately ROI that will keep your clients happy and help you grow your agency.

Agency 113

Agency Marketing Click Through Rate ROI 113

Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. 23% of U.S.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. One thing to be aware of: Agencies will cost more due to added services, so consider whether or not the cost aligns with your ultimate budget and expected ROI. Co-created content. Social channel takeovers.

Marketing 135

Marketing Audience Click Through Rate Conversion 135

Single Grain

NOVEMBER 18, 2019

Diminishing ROI as shares, comments and interactions decrease. Your most trafficked, most engaging content is successful for a reason: To get more ROI out of your best content re-package ideas for a different channel, platform or media format. UGC drives a 73% increase in email click-through rates.

ROI 106

ROI Audience SEO Click Through Rate 106

Digiday

JUNE 15, 2022

In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. Media buyers want more proof that their investments in newsletters are worth the budget allocation.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

Media 52

Media Conversion Rate Audience Click Through Rate 52

Single Grain

SEPTEMBER 29, 2020

But that doesn’t make his famous quote from 1962 about its importance any less relevant: If Ogilvy had had access to the tools that monitor user interaction, generating bounce and click-through rate metrics along the way, he’d have been an even bigger advocate for it. 2) Birchbury “Bramfords” Shoes.

A/B Testing 98

A/B Testing Click Through Rate Conversion Advertising 98

Single Grain

MARCH 28, 2023

By tracking metrics such as click-through rates, conversion rates and cost-per-acquisition, SaaS brands can determine which campaigns are most effective and make adjustments accordingly. It’s up to you to decide how to define a conversion , but whatever it is, it must tie back to a calculable ROI metric.

ROI 52

ROI Retargeting A/B Testing Native Advertising 52

Martech

MAY 3, 2023

An active blog is one of the most favored ways to share content, with 79% of companies using it reporting a positive ROI ROI. Within your blog, you can add CTAs to things like newsletters, social media channels and other engagement-focused CTAs.

Click Through Rate 104

Click Through Rate Conversion ROI Audience 104

Single Grain

AUGUST 24, 2023

With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. A classic example is when you view a product on an e-commerce site and then see ads for that same product on different websites or social media platforms you visit.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

SEPTEMBER 10, 2019

that’s a pretty good indication that there is an ROI on free value: Consider offering your own valuable content (like an in-depth, downloadable guide) for free or building your own useful tool, like Neil did. If they have a strong and loyal following, you should get a pretty good ROI. MeetEdgar – social media post scheduler.

Marketing 112

Marketing A/B Testing SEO Banner 112