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Google AI Overviews have negligible impact on traffic say publishers

Martech

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance.

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How to Boost Conversions with Your Article’s Featured Image

Single Grain

Google has been showing image thumbnails in mobile search engine result pages for a couple of years now: The “visual” SERPs have undergone a few updates. In both cases, Google drastically increased the number of image thumbnails in mobile search results.

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

Search engine optimization has gone through many transformations over the years, from the simple optimization of landing pages on a desktop computer to the more complex process of creating engaging content that meets its target users on various platforms and devices. Mobile accounts for 52.6%

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Maximizing SEO with Schema Markup: Strategies and Benefits

Single Grain

Schema markup, a form of structured data, helps search engines understand the content of your website, thereby enhancing its presence in search results. Schema.org provides a framework that webmasters can use to mark up their site’s content in ways that are recognized by major search engines.

SEO 52
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Top 10 Search Engine Ranking Factors: Tips for SEO Success

Single Grain

Search engines like Google have explicitly stated that page speed is a ranking factor for both desktop and mobile searches. Tools like Google’s PageSpeed Insights offer detailed reports on your website’s loading times on both mobile and desktop, along with actionable recommendations for improvement.

SEO 94
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What is mobile marketing?

AdvertiseMint

79% of mobile users have taken action on a mobile ad in the past month. 70% of mobile searches result in an online action, such as a purchase, visit to a website, or phone call. Types of Mobile Marketing Mobile marketing strategies have evolved to address the myriad ways people interact with content.

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The Google anti-trust trial: A deep dive into the details

Martech

Search engine competitors and claims of harm Microsoft says Google’s mobile search is a superior product (Sept. 28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search.