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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

The vendors included both Obility clients and non-clients. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action.

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3 high-impact email automations you need to drive revenue

Martech

Abandoned cart emails have an impressive 41% open rate and a click-through rate far above average, per Klaviyo. Re-engagement campaign: Winning back dormant customers Re-engagement campaigns directly improve profitability by activating dormant customers. Conversion rates: Prioritize automations linked to revenue.

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Ad Analytics for Publishers – Actionable Data to Grow Your Business 

Brid.tv

By analyzing metrics such as impressions and click-through rates, publishers can optimize their ad placements and formats accordingly, boosting their revenue potential. This includes revenue by advertiser, campaign, ad format, and placement, allowing publishers to understand which inventory is most profitable.

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The Science Behind Google AdMob’s Less Intrusive Ads in Mobile Games

The Ad Tech Blog

Smart Ad Placement : Leveraging data analytics, AdMob identifies non-intrusive moments to display ads, enhancing user engagement without deterring gameplay. It’s a shining example for developers seeking to balance profitability with user satisfaction in the competitive mobile gaming market.

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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

Native advertising is a type of non-disruptive digital advertising in which the ad seamlessly blends in with the design of the web page it is published on. If you don’t, then pick the most profitable and highest-converting product you have. What Is Native Advertising? Step #5: Optimize Your Campaign.

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Programmatic Advertising: What Is It and How Does It Work?

MNTN

Publishers will set a floor price, also known as the minimum amount the inventory can be sold for to still make a profit. Monitor for Ad Fraud Ad fraud, including non-human traffic and click fraud, is a potential risk in programmatic advertising due to its automated nature. Reach : The number of unique viewers exposed to the ad.

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A Guide on Video Ad Monetization to Increase Ad Revenue

Automatad Inc.

So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine. Out-stream ads: These are placed outside of video content, providing a non-intrusive ad experience. They can be muted or unmuted, as well as skippable or non-skippable.