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The influencer: Researches the different options available through the buying process (focused on best practices and vendor comparisons). The decision-maker: Usually the manager of the influencer (focused on ROI). Buyer personas are a semi-fictional representation of your ICP, based on market research and existing customer data.
Track Performance: Run the campaigns for a set period, usually a few weeks or a month. Monitor the key metrics such as Click-ThroughRate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI. Analyze and Optimize: Analyze the performance of each campaign.
B2B marketers are under increasing pressure to prove ROI and drive measurable results across every campaign. With the right B2B performance marketing strategy, businesses can optimize budgets, scale campaigns efficiently, and generate high-quality leads that convert into revenue. In what way can you address their pain points?
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