Fuel Lines

MAY 27, 2014

I write articles about tips, tactics and trends for advertising, digital, media and Public Relations professionals. Tweets that contain action words , more verbs, fewer nouns, have a higher click-through rate than tweets with more nouns and adjectives.

Agency 275

Agency Click Through Rate Public Relations SEO 275

Single Grain

JUNE 28, 2023

The Balance Between Brand and Performance In the past, brand marketing and performance marketing were often seen as separate entities with distinct objectives and strategies: Brand marketing primarily concentrates on creating a brand’s persona, establishing its identity and managing public relations.

Marketing 52

Marketing Conversion Rate ROI Click Through Rate 52

MNTN

JUNE 10, 2024

Conversion Rate : The percentage of users who complete a desired action, such as making a purchase or filling out a form. Click-Through Rate (CTR) : The ratio of users who click on an ad to the number of total users who view the ad.

Marketing 52

Marketing Brand Awareness Conversion Click Through Rate 52

Monetize More

DECEMBER 28, 2022

Public Relations : Mitchell, Cohn & Wolfe, Weber Shandwick. For instance, heat maps allow publishers to find out what drives the CTRs (click-through rates) on their landing pages. Creative Agency : GREY, Epsilon, The Richards Group. Digital Agency : Rosetta, Deloitte Digital, Gale.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52