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How to Analyze Your Email Campaign Performance and Optimize It

Single Grain

. * Best Lead Generation Tactics for Content, Email & Social Media Marketing. 2) Click-Through Rate (CTR). The percentage of subscribers who clicked on the links you have included in the email is the click-through rate. 3) Bounce Rate. The higher, the better!

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11 Companies That Are Doing Mobile Advertising Right in 2019

Single Grain

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. In a study, gamified ads had engagement rates nearly 6% higher than non-gaming ads, and saw a 28.8% of mobile users in the U.S. 23% of U.S.

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InMobi Insights: Brands on Mobile Advertising Trends

InMobi

Food & Drink, Social Media, Retail, Technology, Telecom, and Travel were the fastest growing verticals. Top Verticals by Effectiveness The Travel, Social Media, and Retail verticals led the way with the highest CTRs (Click Through Rates).

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Best Practices for Scaling Your Mobile Performance Advertising Campaigns

InMobi

This is why interactive, rich media creatives are on the rise. approximately 30% of banners and around 40% of all display ads leverage rich media creative experiences now. video click-through rates were 10x greater than CTRs for banners on average and 2x greater than native ad CTRs during the first three months of 2019.

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

A common misconception here is that mobile ads are usually lower in quality, however, according to an eMarketer report, the click-through rates (CTR) are actually higher on mobile. On a similar note, IKEA, the renowned furniture retailer, was one of the early adopters of AR ads.

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Best PPC Bidding Strategies for Beginners

Single Grain

Maximize Conversion Value Suppose an online retailer assigns different values to various products based on profitability. When to Use It: If advertisers prefer hands-on control over bid optimizations to drive specific performance metrics, such as click-through rates (CTR) or conversion rates, manual CPC bidding can be an effective strategy.

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Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

Video ads tend to have a higher click-through rate (CTR) than static banners, meaning they’re more likely to get noticed and clicked on. Rich media units are one format that can be used to deliver a wide range of content types, from animations and videos to full games. Direct Deals.