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How True Classic uses post-purchase experiences to increase revenue

Martech

The company discovered this when they began sending messages to customers post-purchase with accurate shipping and delivery details. Dig deeper: Driving growth through data: Optimizing the retention stage Shipping around the world Launched in 2019, True Classic grew to $100 million in revenue after only two years.

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How to Target Your Mobile Users with Push Notifications

Single Grain

Here are a few examples of good push notifications from different brands: Amazon : The retail push notifications from Amazon are used to give customers shipping notice with personalized messages and user attributes, such as name, location and purchase history. Sent between 1-5 pm receive a 12% click-through rate.

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Bloomreach Empowers Marketers to Uncover Revenue Opportunities Missed by A/B Testing with the Launch of Contextual Personalization

Martech Series

In practice, this can look like a free shipping banner appearing for customers who often buy items at full price, while a promotional discount displays for bargain hunters, and sustainable product recommendations appear for shoppers browsing recycled clothing.

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How to increase holiday sales using Meta ads?

AdvertiseMint

Highlighting offers such as free shipping, exclusive deals, or time-sensitive discounts can increase the urgency and attractiveness of the purchase, motivating customers to buy sooner rather than later. Use high-quality images and videos that highlight your products’ features and benefits.

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How to Optimize Your CTR for Different Search Intents

Single Grain

Are you struggling to rank higher on search engines and improve your click-through rates (CTR)? In this post, we’ll explore the importance of search intent, the relationship between search intent and click-through rates, and how to create content that aligns with users’ needs.

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4 Amazon Ads Trends You Can’t Ignore in 2020

Single Grain

With rock-bottom prices and free shipping, shopping isn’t where the company makes its money — AWS (Amazon Web Services), advertising and third-party seller services is. The company is taking a page out of Google’s playbook with the self-service platform : As we all know, display advertising click-through rates are generally less than 1%.

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All Hail the King: Mobile Video Reigns Supreme

InMobi

Our data shows video ads having click-through rates that are 56 percent better than what banner ads get (no surprise there) and even 34 percent better than native ads. Just between 2016 and 2017, video ad click-through rates increased 300 percent. 1) Because It’s Effective In short, video ads work.