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9 Tools for Creating Effective Facebook Video Ads that Convert

Single Grain

This is because Facebook video ads can generate: 25% more views. 480% more clicks. But most people shy away from creating Facebook video ads because the idea of making videos from scratch can seem daunting. Rather than avoid this ads format altogether, what you need is help. 270% more leads.

Video Ads 145
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AI-powered martech news and releases: July 25

Martech

Ipsos , a market research firm, introduced Creative|Spark AI, a tool that predicts human reactions to video ads and delivers insights quickly. Take our brief 2024 MarTech Replacement Survey Gopuff , a delivery service, launched its ad platform powered by AI and machine learning.

MarTech 108
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9 Tips for Creating Instagram Video Ads that Actually Generate Sales

Single Grain

Videos drive the highest engagement on this network – 21.2% more interactions than images, according to one study: The same thing applies to ads: According to another study, video ads generally generate 7.5X more clicks than display ads. This is because short videos do better on Instagram.

Video Ads 130
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Strategies to Mitigate Emotional Fatigue in Digital Advertising

The Ad Tech Blog

The primary causes include high ad frequency, lack of creative variation, and poor targeting strategies. Ad fatigue can be detrimental to advertising campaigns, as it not only reduces click-through rates (CTR) but also increases the cost-per-click (CPC). How can I detect ad fatigue?

CPC 244
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Your Shortcut to Short-Form Video Advertising Success

Brid.tv

Todays digital landscape and social media platforms are driven by short-form video content , and video advertising is no different. Short-form video ads , with their concise and engaging format, are perfect for grabbing attention in a world with diminishing attention spans. Who Are Short-Form Video Ads For?

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Emplifi Reveals TikTok Delivers 15X More Impressions Than Facebook and Instagram Reels

Ad Tech Daily

Brands earn more impressions on TikTok, but Facebook and Instagram Reels deliver double the median click-through rates (CTRs) of TikTok videos. NEW YORK — Emplifi, a leading customer engagement platform, today released data that compares TikTok video ad performance against Facebook and Instagram Reels ads.

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App Monetization Done Right: Are Video Ads The Answer?

InMobi

Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. GET REPORT But what do app publishers think about video advertising? In the U.S.,