Martech

NOVEMBER 28, 2022

Taboola — which The Wall Street Journal refers to as a “clickbait giant” — will be the only source of native advertising for all of Yahoo’s digital properties for the next three decades. Content publisher Yahoo announced today it is buying nearly 25% of content recommender Taboola as part of a 30-year exclusive advertising agreement.

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Clickbait Native Advertising MarTech Advertising 132

Ad Monsters

DECEMBER 5, 2022

Everyday consumers, particularly older Americans, are lured into social engineering scams via clickbait ads promising the secrets of investing, malicious redirects warning that their computers have been hacked, or some other scam. He too clicked on a clickbait ad and talked to scammers who persuaded him to install AnyDesk on his computer.

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Clickbait Ad Exchange Education Pop-Up 95

AdExchanger

JULY 11, 2023

Taboola CEO Adam Singolda bristles at the terms “clickbait” and “chumbox.” Quality is subjective, he says. Also: Inside Taboola’s exclusive 30-year native advertising sales deal with Yahoo. The post Addressing Content Quality Concerns With Taboola’s CEO appeared first on AdExchanger.

Clickbait 76

Clickbait Native Advertising Advertising 76

Exchange Wire

AUGUST 18, 2023

Although junk on the internet is not a new issue – the term “clickbait”, for example, has been in use since [.] As artificial intelligence has grown in prevalence, so too has a long-running problem for the ad industry: junk websites. The post Are AI-Powered Junk Sites a Problem for Ad Networks? appeared first on ExchangeWire.com.

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Ad network Clickbait Advertising 75

Gods of Advertising

SEPTEMBER 6, 2016

Where’s Mr. & Mrs. Waldo? While reading the “newspaper” online I came across a couple stories that captured my attention. I clicked on them both not because they were newsworthy (they weren’t) but because they appealed to my socially & digitally trained brain.

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Clickbait Media Advertising 49

VideoWeek

SEPTEMBER 26, 2023

They typically use sensational headlines, clickbait a nd provocative content to generate page views, which in turn generate ad revenue for the site owner. Buying paid traffic is the primary cost driver of operating an MFA business.

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Clickbait Advertising Pop-Up Banner 81

Digiday

AUGUST 14, 2023

Consider this response when Digiday asked one media buyer for their stance on including MFAs in clients’ programmatic campaigns: “My mind immediately goes to clickbait. Marketers say they’re concerned about made-for-advertising (MFA) sites, but the industry lacks a clear consensus on what an MFA actually is.

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Clickbait Advertising Media Marketing 69

Smarty Ads

FEBRUARY 13, 2020

We are living in a time of great turbulence caused by fake news, clickbait titles and, a rising phenomenon that has made a lot of noise recently, ad fraud. Even though a lot of efforts have been put into ad fraud detection, the number of fraudulent impressions stays.

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Clickbait Impressions Marketing 52

Ad Monsters

SEPTEMBER 17, 2024

No one knows as well as we do what drove the devolution of news toward clickbait. Also victimized were quality publishers, as monetization was (and still is) determined almost entirely by decision algorithms that ignore quality signals such as ad-to-content ratio, refresh rate, and share of returning readers.

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Display Advertising Clickbait Ad Tech Non-Profit 114

Digiday

JULY 24, 2022

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. The real surprise is that there seems to be a growing resignation that these clickbait sites are going to siphon even more money away from respected publishers. Nothing new there. In the U.S.,

Clickbait 68

Clickbait Advertising Ad Tech Demand Side Platform 68

Adtaxi

JUNE 1, 2022

Email campaigns offer advertisers both of these components, provided they can deliver content with engaging subjects and genuine personality (we’ve all seen all-caps clickbait emails in our inbox calling us by name, those aren’t fooling anybody).

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Clickbait eCommerce Shipping Retargeting 87

Single Grain

JULY 17, 2023

It’s rife with templates and ways of manipulating image elements to create the right thumbnail for your style of content: MagicThumbnails is another great tool: 4) The Power of Clickbait and Trending Topics Now, let’s tackle a topic that often sparks a modicum of controversy: clickbait. Now, hold on a moment.

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Clickbait Audience SEO Entertainment 52

Single Grain

SEPTEMBER 8, 2020

These days, many power words like these are perceived as clickbait and, as a result, receive 13.9% Don't resort to clickbait or your bounce rate will be through the roof! Which leads to the next copywriting tip… Power Words. Avoid using power words such as: Amazing. less clicks : Question? Titles that contain questions have a 14.1%

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

Martech

JUNE 13, 2022

“The fact that it’s business first, and there are paying customers who are doing recruiting [there], makes it an entirely different thing than social networks that are built around only advertising, which then creates incentive for clickbait and other sensationalism.”. Shiao said.

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Clickbait Conversion Communications Affiliates 115

VideoWeek

JULY 21, 2022

They essentially assume that all reach is equal – that one of twenty ads crammed into a clickbait slideshow is as likely to grab someone’s attention as an ad on a quality news site. But many argue that these approaches fall short.

Agency 122

Agency Viewability Impressions Clickbait 122

Media Post

MARCH 26, 2015

In a transparently desperate attempt to pander to social media's clickbait mentality, McDonald's in Europe is offering a range of clothing and home decor items such as wallpaper and bedsheets imprinted with Big Macs.

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Clickbait Media 40

Digiday

FEBRUARY 2, 2023

Although Taboola and other companies in its category are sometimes known for creating clickbait content, Singolda said the goal is to generate ads that are more relevant and trustworthy.

Marketing 92

Marketing Clickbait Agency Impressions 92

Basis

DECEMBER 7, 2023

It starts with a clickbait headline. These sites are built just to generate traffic: They usually pay for traffic to their site and then generate multiple ad impressions on each page. So, good old arbitrage (buying website traffic for a low cost and monetizing it via higher-paying advertisements).

Advertising 85

Advertising Pop-Up Impressions Ad Inventory 85

VideoWeek

FEBRUARY 6, 2024

The comments focused on how to “combat AI clickbait” and ringfence premium online content, and whether consumers are prepared for the potentially negative consequences of generative AI, “ie: a bucket load of synthesised content.”

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Clickbait Cookies Display Advertising eCommerce 64

Ad Monsters

JANUARY 8, 2024

For further MFA scrutiny and cleanup, I implore the industry to start looking at the difference between buying traffic to sponsored/branded content, for example, versus misleading clickbait MFA. ” — Justin Wohl “There will certainly be more discourse, and more people (not me) complaining that Made For Advertising is a misnomer.

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Cookies Clickbait Ad Exchange Audience 104

VideoWeek

AUGUST 24, 2023

You won’t believe what happened next Ad Fontes Media found that that even legitimate publishers use “curiosity gap” headlines, also known as clickbait, and many of these outlets are rated as reliable. Therefore clickbait is not necessarily MFA, as long as it is actively serving a community or deployed alongside actual news.

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Clickbait Advertising Pop-Up Audience 52

Digiday

NOVEMBER 10, 2022

You have a lot of people in the middle [of the supply chain] that are taking rev-shares, and charging fees, but then you also have made-for-advertising and clickbait that really aren’t adding any value,” he added. Speaking earlier this year, he told Digiday of his ambition to make carbon emissions part of every advertiser’s decision.

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Ad Tech Clickbait Media Agency 67

Banner Flow

DECEMBER 7, 2020

Design your ads to promote positive engagement but avoid anything is clickbait. Play around with Facebook’s ad formats. Stick carefully to the site’s rules to avoid penalties. Conclusion.

Media 98

Media Advertising Pop-Up Clickbait 98

Single Grain

JULY 9, 2021

Check the network's compliance in case you plan to use clickbait. Here’s an overview of what you need to do to set up your campaign: Set your marketing objective : Choose from web traffic, lead generation and conversions according to your goals. Upload your creatives (i.e.

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Native Advertising Advertising Ad network Conversion 134

InMobi

NOVEMBER 14, 2023

Have you ever come across a website with pages overrun with banner and video ads, questionable content, and multiple clickbait-like links to similar content websites? If you have, it was probably a Made-for-Advertising (MFA) site.

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Viewability Advertising Clickbait Impressions 52

Monetize More

JUNE 7, 2022

Although some publishers should expect some hiccups in the status quo of operations as with every major industry change, these sky-is-falling cookiepocalypse predictions are doomsday cult prophecies at best, and clickbait at worst. For starters, cookiepocalypse already arrived in 2020.

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Cookies Header Bidding Clickbait First-Party Cookies 52

Monetize More

JULY 18, 2022

Embora alguns editores devam esperar algumas oscilações no status quo das operações, como em todas as grandes mudanças da indústria, estas previsões de Apocalipse do Cookie são, na melhor das hipóteses, profecias do culto do dia do juízo final, e clickbait, na pior das hipóteses.

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Cookies Header Bidding Clickbait Ad Exchange 52

VideoWeek

FEBRUARY 1, 2023

.” Furthermore, research indicates the heavy environmental costs of advertising on websites and content that have “no value to society”, with around 10 percent of programmatic ad spend wasted on “made for advertising” clickbait websites.

Advertising 59

Advertising Clickbait Agency Ad Tech 59

Single Grain

MARCH 3, 2023

Don’t waste your money on gaining clicks with the help of clickbait headlines. The truth is, you should be using your ad creatives to filter out irrelevant audiences and engage with people who fit into your target personas. Get as specific with ad headlines as your campaign goal requires.

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Native Advertising Advertising CPC Brand Awareness 97

Lemonads

SEPTEMBER 25, 2020

Don’t use Clickbait. They won’t remember it if you offer something they don’t need but chances are they will remember if you clickbait them with something exciting and don’t end up giving them. Look at those pizza or cronut places that only offer a limited number of items a day to preserve ingredients’ freshness.

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Pop-Up CPC Clickbait A/B Testing 52

InMobi

APRIL 16, 2019

For example, if you take a CTR uplift goal, it is possible the optimization efforts takes us towards more clickbait variants that are not high “value.” This is because APM goals are closer to and reflect your true business objectives. ” This post will describe a means to optimize creatives on the basis of APM uplift.

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ROI Impressions Clickbait Click Through Rate 52

AdExchanger

MARCH 28, 2024

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: A Real Fixer-Upper appeared first on AdExchanger.

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Advertising Clickbait Viewability 107

Single Grain

SEPTEMBER 30, 2019

You can even use a clickbait-type headline to compel users to click on your ads – but only if it's genuine (do not fool users into clicking on a headline when the landing page copy does not match!). Try to include your brand name in the headline because that will help improve your brand value.

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A/B Testing SEO Banner Conversion 110

Banner Flow

DECEMBER 7, 2020

Design your ads to promote positive engagement but avoid anything is clickbait. Play around with Facebook’s ad formats. Stick carefully to the site’s rules to avoid penalties. Conclusion.

Media 52

Media Advertising Pop-Up Clickbait 52

Single Grain

FEBRUARY 17, 2020

Here they puree an Amazon Echo : Or you could watch them blend an iPhone , golf balls , or even a crowbar , which turns out to be a fun piece of clickbait. Sounds like every high school kid's dream come true, right? Check it out. The wackier, the better. Most of their videos are between one and two minutes long.

Education 140

Education Pop-Up Entertainment Audience 140

AdvertiseMint

JUNE 28, 2023

Using your video as clickbait may lead to a negative impression, thus discouraging viewers from watching subsequent content. For instance, if your target audience struggles with acne, you could ask, “Did you know that this simple diet change can cure your acne?”

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Clickbait Audience Impressions Media 52

Single Grain

JANUARY 18, 2024

Avoid Clickbait Tactics: While curiosity and controversy are effective, avoid misleading or sensationalized thumbnails. ❌ Avoid using clickbait or misleading hooks that don’t accurately represent the content of your video. Misleading thumbnails can lead to viewer disappointment and harm your credibility.

Click Through Rate 52

Click Through Rate Audience Clickbait Impressions 52