Martech

APRIL 1, 2024

Further, the GDPR’s stringent requirements for consent-based marketing communications are driving brands to diversify their advertising efforts to engage consumers in more permission-driven ways. Last-touch models are a once-upon-a-time stopgap for direct marketers and clickbait campaigns.

Advertising 131

Advertising GDPR Clickbait Machine Learning 131

Digiday

JULY 24, 2022

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. The real surprise is that there seems to be a growing resignation that these clickbait sites are going to siphon even more money away from respected publishers. Nothing new there. In the U.S.,

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

Lemonads

SEPTEMBER 25, 2020

Overall website push campaigns (or push ads) are an important channel for various kinds of websites since it gives them instant communication on both desktop and mobile devices. Don’t use Clickbait. They also don’t require any app building, therefore, allow advertisers to save a lot of money.

Pop-Up 52

Pop-Up CPC Clickbait A/B Testing 52

Single Grain

SEPTEMBER 30, 2019

In the words of Google: “ A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network. ”. " class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

VideoWeek

OCTOBER 13, 2023

In recent months, Uber has deleted an ad after a Community Note tagged it for misleading claims, and a note on an Evony ad for a video game simply said, “This is a false advertisement.” X is also testing a new “clickbait” style ad that cannot be blocked or reported, according to Campaign.

Retail 97

Retail Agency Media Ad Tech 97

Single Grain

OCTOBER 12, 2023

Choose the right animated video style based on your business and what you’re trying to communicate. IGN is one of the channels that has dominated the gaming sphere: They create different types of video content in the gaming sphere, such as news, reviews, clickbait, and playthroughs. Whiteboard animated videos can cost between $3K-$10K.

Impressions 98

Impressions Audience Machine Learning Brand Awareness 98

VideoWeek

JULY 22, 2022

Report Shows Advertisers Spending Up to 10 Percent of Budgets on Clickbait. Advertisers are spending around 10 percent of their budgets on clickbait sites, according to research by DeepSee, Jounce Media and Ebiquity. US Court Overturns FCC Rules Requiring Broadcasters to Identify Sponsors.

Clickbait 52

Clickbait Agency Ad Exchange Media 52