Single Grain

MARCH 3, 2023

Their campaigns are conversion-driven and mostly promote product landing pages – the practice is less popular than the use of educational or entertaining content as a pre-sell landing page. When possible, advertisers should attract audiences with messaging that educates or entertains before moving people to the buying decision.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Smart-Hub

MARCH 19, 2024

Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types. Driving high-quality traffic, educating the audience, and gaining their trust. shares, comments, etc.)

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

OCTOBER 12, 2023

12) Testimonial Video: Conversion Rate Experts While most of the examples we’ve discussed this far are typically brands that leverage YouTube, Conversion Rate Experts is an excellent example of a company that incorporates video testimonials onto its website. Plus, webinars are affordable.

Impressions 98

Impressions Audience Machine Learning Brand Awareness 98

Single Grain

OCTOBER 1, 2020

The first thing I look at is the quality of the content, because if you’re not giving your reader something of value (whether it’s educational or entertaining), nothing else will matter. And while people claim to hate these pop-up boxes, they’re marvelously powerful tools: The very best pop-ups average a 9%+ conversion rate.

SEO 111

SEO Pop-Up A/B Testing Click Through Rate 111