Martech

FEBRUARY 5, 2025

AI is used to write spam emails, send more impersonal LinkedIn invitations, engage in superficial conversations, and flood the industry with clickbait content. The post Balancing the human-to-AI mix in B2B marketing appeared first on MarTech. The paper notes that today, we use AI almost exclusively to do more. Processing.

Marketing 118

Marketing Clickbait Conversion MarTech 118

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. The post How cognitive biases shape email engagement appeared first on MarTech. Anchoring effect What is it?

A/B Testing 109

A/B Testing Clickbait Conversion Impressions 109

Martech

JUNE 13, 2022

“The fact that it’s business first, and there are paying customers who are doing recruiting [there], makes it an entirely different thing than social networks that are built around only advertising, which then creates incentive for clickbait and other sensationalism.”. having meaningful conversations). Shiao said. Be scrappy about it.”

Clickbait 105

Clickbait Conversion Communications Affiliates 105

Martech

AUGUST 16, 2024

With the pressure to deliver results and prove the effectiveness of their efforts — often with fewer resources — it’s becoming harder to engage consumers and drive conversions. They use ad blockers, provide junk email addresses on forms, and don’t fall for clickbait headlines. Today’s consumers are savvy. Processing.

Conversion 118

Conversion Clickbait Communications MarTech 118