VideoWeek

JULY 21, 2022

The loss of third-party cookies threatens to neuter a host of digital ad measurement tools. After all, marketers aren’t really interested in how many impressions were delivered, but how many impressions actually left an impression. Media measurement has arguably never faced more upheaval than it is facing right now.

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Agency Viewability Impressions Clickbait 122

Monetize More

JUNE 7, 2022

In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie? The deadline was kicked back multiple for various reasons.

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Cookies Header Bidding Clickbait First-Party Cookies 52

VideoWeek

JUNE 23, 2023

Firstly, he CNIL says that Criteo failed to verify with its partners whether users had given consent to use of cookies for tracking, meaning that in some cases Criteo deployed cookies even where the user hadn’t consented. Secondly, it did not make it clear to users exactly how data would be used, using vague and broad terms.

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Adtelligent

APRIL 4, 2025

According to the IAB ad fraud definition , ad fraud (also referred to as invalid traffic (IVT), is the fraudulent representation of online advertising impressions, clicks, conversions, or data events, to generate revenue. 70%+ of users find online ads untrustworthy, due to scams like clickbait. What Is Ad Fraud?

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Clickbait Impressions Retargeting Conversion 52

Ad Monsters

DECEMBER 20, 2022

While automation has done wonders for publishers’ impressions, a few breaches remain in the armor. The major breach is that monetization of impressions often trumps the quality of an ad. First-party data is one of ad tech’s hottest commodities, especially with third-party cookie depreciation around the corner.

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Clickbait Ad Ops Impressions Banner 97