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Optimized targeting looks at information like keywords on your landing page or in your creative assets, then matches audiences that meet your campaign’s goals for maximum ad efficiency. You should try to use as many as possible because using the same image for every ad impression might reduce the number of conversions.
Viewability refers to the impressions delivered successfully (a user saw an ad). CPC (cost per click) is a metric specifying the amount of money advertisers pay when someone clicks their ads. Instead of using clickbait techniques, it would be more appropriate to address customers’ pain points or offer them a specific benefit.
Malvertising Key Stats from 2024 According to 2024 Ad Quality Report , malvertising surge increased by 10% in 2024, with forced redirects being the most common attack method (81% of malicious ads in October). 70%+ of users find online ads untrustworthy, due to scams like clickbait. What Are the Effects of Ad Fraud?
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