Clickbait, Demand Side Platform and Impressions

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Clickbait

Demand Side Platform

Impressions

Caught between resignation and resistance, ad industry grapples with the prevalence of ‘made-for-advertising’ sites

Digiday

JULY 24, 2022

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. The real surprise is that there seems to be a growing resignation that these clickbait sites are going to siphon even more money away from respected publishers. Nothing new there. In the U.S.,

Clickbait

Clickbait Advertising Ad Tech Demand Side Platform

The WIR: Criteo Slapped with €40 Million GDPR Fine, Omnicom Goes on an AI Offensive, and RTL Pushes into Programmatic for Addressable Inventory

VideoWeek

JUNE 23, 2023

The study found that advertisers spend $13 billion annually on clickbait and made-for-advertising (MFA) websites, which is 15 percent of their total ad spend. “They chase cheap CPMs … However, in the media world not all inventory and not all impressions are equal.

GDPR

GDPR Cookies Ad Tech Agency

AdTech Trends

Caught between resignation and resistance, ad industry grapples with the prevalence of ‘made-for-advertising’ sites

The WIR: Criteo Slapped with €40 Million GDPR Fine, Omnicom Goes on an AI Offensive, and RTL Pushes into Programmatic for Addressable Inventory

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