Ad Monsters

SEPTEMBER 17, 2024

As the US vs Google ad tech trial unfolds, Chalice’s Adam Heimlich explores how Google used data to dominate display advertising, manipulate auctions, and crush competition. Discover the hidden tactics behind its market power and what it means for the future of digital advertising. This is what happened to display.

Display Advertising 114

Display Advertising Clickbait Ad Tech Non-Profit 114

VideoWeek

FEBRUARY 6, 2024

Subscriptions remained top of the list (22 percent), followed by sponsorships (14 percent), audio, podcasts and internet radio (12 percent), ecommerce (12 percent), display advertising (11 percent), lead generation (9 percent), connected TV (6 percent), and other (3 percent).

Clickbait 64

Clickbait Cookies Display Advertising eCommerce 64

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. Check the network's compliance in case you plan to use clickbait.

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Single Grain

MAY 30, 2023

But the most significant advantage of responsive display ads is “automation,” because these ads can adapt based on your brand’s display advertising strategy history and ad assets. Therefore, you can experience faster ad creation and high-performing display ads campaigns.

Display Advertising 52

Display Advertising Machine Learning Conversion CPC 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Not really. SmartHub's Features Have No Limits!

ROI 64

ROI Native Advertising Ad Exchange Banner 64