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In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision.
X is also testing a new “clickbait” style ad that cannot be blocked or reported, according to Campaign. In recent months, Uber has deleted an ad after a Community Note tagged it for misleading claims, and a note on an Evony ad for a video game simply said, “This is a false advertisement.”
The current marketing paradigm reflects a concerted effort toward less invasive strategies, driven partly by regulatory frameworks such as the GDPR and CCPA, among others. Last-touch models are a once-upon-a-time stopgap for direct marketers and clickbait campaigns. Projections show that digital marketing in the U.S.
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