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How publishers are fighting clickbait ads and protecting audiences

Digiday

As a result, clickbait, offensive and misleading ads are on the rise, finding their way onto publishers’ sites, directly impacting the reader experience and ultimately hurting revenue. “Users no longer tolerate sketchy offers or scams pushed by clickbait ads,” he said.

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Stop Wasting Your Ad Spend On Made-For-Advertising Publishers

AdExchanger

MFA is a combination of paid traffic, clickbait and other incentivized traffic, engineered to create ad impressions and generate revenue. New sites pop up virtually overnight with millions of impressions, sucking up ad dollars and hurting campaign performance, writes Tal Almany, VP of publisher development at Kargo.

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How Malvertising Shapes Behavior and Threatens An Industry: A Q&A with Yuval Shiboli, GeoEdge

Ad Monsters

From 2022 to 2023, his company monitored and analyzed billions of live advertising impressions across premium websites, apps, and SSPs to assess the overall ad quality in today’s digital ecosystem. AdMonsters: Of all the impressions that are filled with ads, what percentage of those ads are scams or malicious?

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How cognitive biases shape email engagement

Martech

Ill also include a B2B email example where I combined multiple biases with an appeal to four types of buyers a challenging task but one that delivered impressive results. People who dig into your pricing structure and discover that $149 is your going rate won’t find your offer that impressive and might even feel hoodwinked.

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No Longer a Novelty, Attention Metrics are Now Fully Ingrained in Agencies’ Planning and Measurement

VideoWeek

After all, marketers aren’t really interested in how many impressions were delivered, but how many impressions actually left an impression. Viewability seeks to refine this further – taking total reach, and discounting any impressions where you can confidently say the ad was essentially ignored. .

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Trade Bodies Answer Call to Define ‘Made for Advertising’

VideoWeek

The release responds to calls from brands and agencies to clearly define MFA, after the Association of National Advertisers’ (ANA) found that 15 percent of programmatic ad spend goes to MFA sites, representing 21 percent of total impressions. Buying paid traffic is the primary cost driver of operating an MFA business.

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6 Questions About Made-For-Advertising Websites

Basis

These sites are built just to generate traffic: They usually pay for traffic to their site and then generate multiple ad impressions on each page. It starts with a clickbait headline. If you only care about spend and how many impressions you generated, then maybe you do want to spend on MFAs.