Clickbait Impressions Machine Learning 
Basis
DECEMBER 7, 2023
These sites are built just to generate traffic: They usually pay for traffic to their site and then generate multiple ad impressions on each page. It starts with a clickbait headline. If you only care about spend and how many impressions you generated, then maybe you do want to spend on MFAs.
Single Grain
OCTOBER 12, 2023
A16z is a technology podcast focusing on AI and machine learning topics: They cover business and consumer tech, so their content appeals to a wide audience. A16z not only reports on the latest in AI and machine learning, but comes to a deeper understanding of how this technology affects us now and how it will change our society.
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Single Grain
FEBRUARY 17, 2020
According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions. Here they puree an Amazon Echo : Or you could watch them blend an iPhone , golf balls , or even a crowbar , which turns out to be a fun piece of clickbait. The wackier, the better.
Single Grain
MAY 30, 2023
Here is an example of an appealing display advertisement from Trek that instantly catches your attention: 2) Enhances the User Experience Responsive display ads drastically improve the user experience as they leverage Google’s machine learning algorithms to analyze user data to target ads to the right audience.
Adtelligent
APRIL 4, 2025
According to the IAB ad fraud definition , ad fraud (also referred to as invalid traffic (IVT), is the fraudulent representation of online advertising impressions, clicks, conversions, or data events, to generate revenue. 70%+ of users find online ads untrustworthy, due to scams like clickbait. What Is Ad Fraud?
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