Single Grain

FEBRUARY 17, 2020

89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It's cheaper than traditional marketing. Now, take a look at this visual representation of how many B2B companies are using content marketing. 30 Actionable Content Marketing Tips for Digital Marketers.

Education 140

Education Pop-Up Entertainment Audience 140

Single Grain

JULY 9, 2021

million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. native advertising market was worth more than $52 billion : For e-commerce businesses, native ads have not disappointed. Reach : Between 180-500 million daily impressions.

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Native Advertising Advertising Ad network Conversion 134

InMobi

APRIL 16, 2019

This is the virtuous mantra that digital and growth marketers stand by. Rather than go with Click-Through Rate (CTR), or Installs per 1,000 impressions (IPM), or even Click to Install (CTI), we recommend optimizing on Actions per 1,000 impressions (APM). For example, Lifetime Value per 1,000 impressions (LTVM) is an APM metric.

ROI 52

ROI Impressions Clickbait Click Through Rate 52

Single Grain

OCTOBER 12, 2023

In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. After reading this post, you’ll be inspired by successful video content marketing examples. Since podcasts are popular among consumers, marketers have taken note.

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Impressions Audience Machine Learning Brand Awareness 98

AdvertiseMint

JUNE 28, 2023

The goal is to make it captivating and leave a lasting impression. So, providing high-quality content that leaves a positive impression is crucial. Using your video as clickbait may lead to a negative impression, thus discouraging viewers from watching subsequent content. That’s how powerful a hook can be.

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Clickbait Audience Impressions Media 52

Lemonads

SEPTEMBER 25, 2020

Advertisers explore various marketing channels to grow and engage their traffic. Social media, email marketing, or SMS are other channels they can use to reach new visitors. How to create effective and profitable push campaigns Now that you’ve found out where the push ad fits in the marketing scheme. Don’t use Clickbait.

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Pop-Up CPC Clickbait A/B Testing 52

Single Grain

JANUARY 18, 2024

Avoid Clickbait Tactics: While curiosity and controversy are effective, avoid misleading or sensationalized thumbnails. Remember: The thumbnail is often the first impression potential viewers have of your video, so it plays a crucial role in attracting clicks and viewers. Take, for example, a video on event marketing.

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Audience Click Through Rate Clickbait Impressions 52

Single Grain

MAY 30, 2023

Related Content: 7 Mistakes in UI and UX That Are Costing You Engagement 3) Maximizes Your Ad Reach at a Lower Cost With multi-device compatibility and targeted messaging, running display ads helps you reach a broad market of people who might use various devices to find your business. It is automatically turned on for all display campaigns.

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Display Advertising Machine Learning Conversion CPC 52

AdvertiseMint

JULY 2, 2023

These ads on TikTok are a social media marketing method typically used to raise awareness about a product or service. So, you can decide how much to pay per video view, click, or impression. Is your company seeking to enhance its marketing strategies? Ultimately, the goal is to sell to a target audience.

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Video Ads Clickbait Retail Audience 52

VideoWeek

JUNE 23, 2023

This partnership will allow advertisers to buy inventory across more than four markets, which the companies call the “first step towards integrated programmatic TV buying.” “Broadcast TV remains an integral part of the European media landscape,” said RTL AdAlliance deputy CEO and CDO Dr Oliver Vesper.

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GDPR Cookies Ad Tech Agency 52

Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. For the same reason, native ads help marketers drive brand awareness. shares, comments, etc.)

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ROI Native Advertising Ad Exchange Banner 64

VideoWeek

JULY 22, 2022

The company warned earlier this year that it had seen a worse-than-expected deterioration in the ad market, which itself sparked a drop in share prices for advertising-dependent companies across the tech sector. And in Q2, the tough market continued to weigh on Snap’s revenues. The survey showed that 24.2 The net balance of +10.8

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Clickbait Agency Ad Exchange Media 52

Lemonads

DECEMBER 17, 2020

When it comes to Native Advertising , all roads lead to MGID with a stable reputation on the market and a sustainable Top Native Advertising Platform Worldwide position. Tens of thousands of affiliates successfully perform their best results with MGID’s traffic volume of up to a billion impressions globally each month.

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Native Advertising CPC Affiliates Conversion Rate 52

Martech

AUGUST 16, 2024

Times are changing, and marketers are facing new challenges. They’re aware of most modern marketing tactics. They use ad blockers, provide junk email addresses on forms, and don’t fall for clickbait headlines. They use ad blockers, provide junk email addresses on forms, and don’t fall for clickbait headlines.

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Conversion Clickbait Communications MarTech 119

Ad Monsters

FEBRUARY 3, 2025

Each year, we analyze over one trillion impressions across premium websites, apps, and SSPs to track emerging threats. Malvertisers are increasingly exploiting social engineering tactics to deceive users, with holiday shopping events like Thanksgiving and Black Friday fueling a surge in clickbait scams.

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Clickbait Advertising Pop-Up Impressions 65

Adtelligent

APRIL 4, 2025

According to the IAB ad fraud definition , ad fraud (also referred to as invalid traffic (IVT), is the fraudulent representation of online advertising impressions, clicks, conversions, or data events, to generate revenue. 70%+ of users find online ads untrustworthy, due to scams like clickbait. What Is Ad Fraud?

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Clickbait Impressions Retargeting Conversion 52

Single Grain

JANUARY 19, 2024

Facebook ad copy is more than just words on a screen; it’s a strategic blend of creativity and marketing intelligence designed to capture attention in a bustling digital environment. The right copy not only grabs attention but also conveys your brand message succinctly, creating a lasting impression. to catch people’s attention.

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Conversion Rate Conversion A/B Testing Audience 98

Single Grain

FEBRUARY 19, 2025

Monitor LinkedIn metrics , such as engagement rates and impressions , to ensure your posts are successful. Because they appeal to a total addressable market (TAM), anyone in the workforce can relate, comment, and engage. Join LinkedIn groups in your niche to connect with other professionals in your industry and grow your following.

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Audience Clickbait Impressions Media 52