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If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. The post How cognitive biases shape email engagement appeared first on MarTech. Anchoring effect What is it?
They use ad blockers, provide junk email addresses on forms, and don’t fall for clickbait headlines. Direct mail, handwritten notes, or personalized gifts can go a long way in making a lasting impression with potential customers and help foster positive emotions. Today’s consumers are savvy. Something needs to change. Processing.
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