Digiday

JULY 24, 2022

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. The real surprise is that there seems to be a growing resignation that these clickbait sites are going to siphon even more money away from respected publishers. Nothing new there. In the U.S.,

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

InMobi

NOVEMBER 14, 2023

Have you ever come across a website with pages overrun with banner and video ads, questionable content, and multiple clickbait-like links to similar content websites? A study by American National Advertisers (ANA) found that MFA sites represent 21% of impressions and capture up to 15% of ad spend. But why all this noise now?

Viewability 52

Viewability Advertising Clickbait Impressions 52

VideoWeek

AUGUST 24, 2023

On Monday, GroupM, WPP’s media unit, announced plans to exclude Made For Advertising (MFA) websites from campaigns. The move follows the Association of National Advertisers’ (ANA) finding that 15 percent of programmatic ad spend goes on MFA sites, representing 21 percent of total impressions. So how did they end up spending $13.2

Clickbait 52

Clickbait Advertising Pop-Up Audience 52

Single Grain

JULY 9, 2021

Reach : Between 180-500 million daily impressions. Top websites : Forbes, Los Angeles Times, CBS Interactive, USA Today Sports, Tribune Media, Nasdaq. Check the network's compliance in case you plan to use clickbait. Top websites : International Business Times, MSN, The Week, Newsweek, HITC, Inquisitr. Revcontent.

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

InMobi

APRIL 16, 2019

Rather than go with Click-Through Rate (CTR), or Installs per 1,000 impressions (IPM), or even Click to Install (CTI), we recommend optimizing on Actions per 1,000 impressions (APM). For example, Lifetime Value per 1,000 impressions (LTVM) is an APM metric.

ROI 52

ROI Impressions Clickbait Click Through Rate 52

Single Grain

OCTOBER 12, 2023

Work With Us 3) Presentation: TED TED has amassed an impressive following of 19.9M If you don’t know anyone impressive and don’t have a brand, think about how you can make it worthwhile for someone to speak for you. If you bring on a host of impressive speakers, your audience will be much more impressive.

Impressions 98

Impressions Audience Machine Learning Brand Awareness 98

Monetize More

JUNE 7, 2022

The assumption as presented in media repeatedly, is that Google eliminating third party cookies would obliterate digital advertising, sending the industry back to the stone age. With that said, publishers over 1 billion monthly impressions should consider strategizing and hedging their options with ad tech engineering experts.

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Cookies Header Bidding Clickbait First-Party Cookies 52

Smart-Hub

MARCH 19, 2024

Most likely, you have encountered content recommendation widgets after finishing reading the article and in-feed promotional posts on social media — these are native ads as well. Rich media ads incorporate video, audio, or other elements to deliver an immersive experience and ensure interactivity.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

AdvertiseMint

JUNE 28, 2023

The goal is to make it captivating and leave a lasting impression. So, on social media platforms like TikTok, where users can’t run out of viral videos to watch, you need something to make your content unique and scroll-stopping. So, providing high-quality content that leaves a positive impression is crucial.

Clickbait 52

Clickbait Audience Impressions Media 52

VideoWeek

JULY 22, 2022

Snap’s stock fell by 25 percent last night after the social media company posted disappointed Q2 financial results, with the company seeing a slowdown in advertiser demand. The report showed media budgets stagnate with a 0 percent net balance. Virgin Media O2 Bids to Buy TalkTalk. Top Stories. The survey showed that 24.2

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Clickbait Agency Ad Exchange Media 52

Lemonads

SEPTEMBER 25, 2020

Social media, email marketing, or SMS are other channels they can use to reach new visitors. Don’t use Clickbait. They won’t remember it if you offer something they don’t need but chances are they will remember if you clickbait them with something exciting and don’t end up giving them. Why choose push campaigns?

Pop-Up 52

Pop-Up CPC Clickbait A/B Testing 52

VideoWeek

JUNE 23, 2023

This partnership will allow advertisers to buy inventory across more than four markets, which the companies call the “first step towards integrated programmatic TV buying.” “Broadcast TV remains an integral part of the European media landscape,” said RTL AdAlliance deputy CEO and CDO Dr Oliver Vesper. Warner Bros.

GDPR 52

GDPR Cookies Ad Tech Agency 52

AdvertiseMint

JULY 2, 2023

These ads on TikTok are a social media marketing method typically used to raise awareness about a product or service. TikTok Ad specs Ensure your TikTok ad meets the correct size, shape, and format requirements to achieve social media success. So, you can decide how much to pay per video view, click, or impression.

Video Ads 52

Video Ads Clickbait Retail Audience 52

Single Grain

MAY 30, 2023

Bloomberg Media lowered their cost-per-action by 8% and cost-per-site-visit by 81% using responsive ads: Since responsive ads automatically adjust themselves based on the screen size of the searcher, Bloomberg was able to reach a diverse group of audiences to fulfill their display advertising need.

Display Advertising 52

Display Advertising Machine Learning Conversion CPC 52

Single Grain

JANUARY 18, 2024

Avoid Clickbait Tactics: While curiosity and controversy are effective, avoid misleading or sensationalized thumbnails. Remember: The thumbnail is often the first impression potential viewers have of your video, so it plays a crucial role in attracting clicks and viewers. It gives the audience a reason to stay and watch more.

Audience 52

Audience Click Through Rate Clickbait Impressions 52

Single Grain

FEBRUARY 17, 2020

According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions. First, they looked to media companies for inspiration. Media companies create content with one central goal — to convince you to spend as much time as possible with their content.

Education 140

Education Pop-Up Entertainment Audience 140

Lemonads

DECEMBER 17, 2020

Tens of thousands of affiliates successfully perform their best results with MGID’s traffic volume of up to a billion impressions globally each month. Generally about MGID MGID is an innovative pioneer in native advertising with an impressive number of AdTech awards that drive revenue growth for all the ecosystem participants.

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Native Advertising CPC Affiliates Conversion Rate 52

Adtelligent

APRIL 4, 2025

According to the IAB ad fraud definition , ad fraud (also referred to as invalid traffic (IVT), is the fraudulent representation of online advertising impressions, clicks, conversions, or data events, to generate revenue. 70%+ of users find online ads untrustworthy, due to scams like clickbait.

Clickbait 52

Clickbait Impressions Retargeting Conversion 52

Single Grain

FEBRUARY 19, 2025

Repurpose your content for LinkedIn and other social media platforms. Monitor LinkedIn metrics , such as engagement rates and impressions , to ensure your posts are successful. As with many social media platforms, LinkedIn recommends posts based on activity. Going viral doesn’t happen overnight, so stay persistent.

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Audience Clickbait Impressions Media 52