AdExchanger

SEPTEMBER 16, 2022

MFA is a combination of paid traffic, clickbait and other incentivized traffic, engineered to create ad impressions and generate revenue. New sites pop up virtually overnight with millions of impressions, sucking up ad dollars and hurting campaign performance, writes Tal Almany, VP of publisher development at Kargo.

Clickbait 90

Clickbait Pop-Up Advertising Impressions 90

VideoWeek

SEPTEMBER 26, 2023

The release responds to calls from brands and agencies to clearly define MFA, after the Association of National Advertisers’ (ANA) found that 15 percent of programmatic ad spend goes to MFA sites, representing 21 percent of total impressions. Buying paid traffic is the primary cost driver of operating an MFA business.

Clickbait 81

Clickbait Advertising Pop-Up Banner 81

Basis

DECEMBER 7, 2023

If you’ve ever clicked on a link like this, you’ve likely found yourself transported to a digital space that looks more like a carnival midway ride than a normal website: ads flashing, inventory refreshing, and call-to-action buttons leading you to other websites with even more pop-up ads. It starts with a clickbait headline.

Advertising 85

Advertising Pop-Up Impressions Ad Inventory 85

Single Grain

FEBRUARY 17, 2020

These days, people want something of value to help them make up their own minds rather than simply being sold a solution (crazy concept, huh?). According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions. That’s some pretty impressive reach.

Education 140

Education Pop-Up Entertainment Audience 140

VideoWeek

AUGUST 24, 2023

The move follows the Association of National Advertisers’ (ANA) finding that 15 percent of programmatic ad spend goes on MFA sites, representing 21 percent of total impressions. Therefore clickbait is not necessarily MFA, as long as it is actively serving a community or deployed alongside actual news. classifies as MFA. .”

Clickbait 52

Clickbait Advertising Pop-Up Audience 52

Lemonads

SEPTEMBER 25, 2020

Whenever the user is browsing, they will get a small pop-up at the top of their screen asking them if they’d like to allow push notifications. If they don’t then the pop-up disappears and that’s it. It doesn’t even disrupt the user experience as it’s not a huge in-your-face pop-up. Don’t use Clickbait.

Pop-Up 52

Pop-Up CPC Clickbait A/B Testing 52

Single Grain

OCTOBER 12, 2023

Work With Us 3) Presentation: TED TED has amassed an impressive following of 19.9M If you don’t know anyone impressive and don’t have a brand, think about how you can make it worthwhile for someone to speak for you. If you bring on a host of impressive speakers, your audience will be much more impressive.

Impressions 98

Impressions Audience Machine Learning Brand Awareness 98