VideoWeek

SEPTEMBER 26, 2023

The release responds to calls from brands and agencies to clearly define MFA, after the Association of National Advertisers’ (ANA) found that 15 percent of programmatic ad spend goes to MFA sites, representing 21 percent of total impressions.

Clickbait 81

Clickbait Advertising Pop-Up Banner 81

Digiday

JULY 24, 2022

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. Time and again reports spotlight how often ad dollars end up anywhere but premium sites. billion that 42 clients of Ebiquity spent on programmatic display and video ads across 5,490 unique MFA domains.

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

Digiday

FEBRUARY 2, 2023

According to Taboola CEO and founder Adam Singolda, ChatGPT will generate content based on what people are most likely to engage with, which marketers can then select to use in ads across various websites. ” AI’s growing ubiquity ChatGPT has already been used in ad campaigns for a number of major brands.

Marketing 91

Marketing Clickbait Agency Impressions 91

InMobi

NOVEMBER 14, 2023

Have you ever come across a website with pages overrun with banner and video ads, questionable content, and multiple clickbait-like links to similar content websites? A study by American National Advertisers (ANA) found that MFA sites represent 21% of impressions and capture up to 15% of ad spend.

Viewability 52

Viewability Advertising Clickbait Impressions 52

VideoWeek

AUGUST 24, 2023

The move follows the Association of National Advertisers’ (ANA) finding that 15 percent of programmatic ad spend goes on MFA sites, representing 21 percent of total impressions. Therefore clickbait is not necessarily MFA, as long as it is actively serving a community or deployed alongside actual news.

Clickbait 52

Clickbait Advertising Pop-Up Audience 52

AdvertiseMint

JULY 2, 2023

TikTok In-feed ads Use the Ads Manager feature on TikTok to create the following in-feed ads: Video Ads One of TikTok’s most common forms of advertising is using TikTok Video Ads. Brands or creators create and post ads using a TikTok Ads Manager account.

Video Ads 52

Video Ads Clickbait Retail Audience 52

Single Grain

MAY 30, 2023

And with more impressions and clicks, your conversion rate also improves. Related Content: Native Advertising for SaaS: A Perfect Alternative to Facebook Ads 5) Lets You Use Videos on the Display Network Over 60% of shoppers say online videos have given them ideas or inspiration for their purchase.

Display Advertising 52

Display Advertising Machine Learning Conversion CPC 52