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Houston, We Have a Problem: Malvertising Is a Threat to Our Livelihood

Ad Monsters

Writes TAG, “The digital advertising industry has long acknowledged that the fight against fraud requires a concerted effort, with all market participants working together to ensure traffic quality and brand safety.” He too clicked on a clickbait ad and talked to scammers who persuaded him to install AnyDesk on his computer.

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5 Social Media Advertising Trends | 2021

Banner Flow

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. For instance, cybersecurity company Akamai has reported a staggering increase in global internet traffic of up to 30 per cent. The continued rise of influencer marketing.

Media 98
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Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It's cheaper than traditional marketing. Now, take a look at this visual representation of how many B2B companies are using content marketing. It's easier to do than advertising.

Education 140
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How to create a push ad campaign that works well

Lemonads

Advertisers explore various marketing channels to grow and engage their traffic. Social media, email marketing, or SMS are other channels they can use to reach new visitors. How to create effective and profitable push campaigns Now that you’ve found out where the push ad fits in the marketing scheme. Don’t use Clickbait.

Pop-Up 52
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5 Social Media Advertising Trends | 2022

Banner Flow

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. For instance, cybersecurity company Akamai has reported a staggering increase in global internet traffic of up to 30 per cent. The continued rise of influencer marketing.

Media 52
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From Unboxings to Listicles: 21 Video Content Types That Convert

Single Grain

In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. After reading this post, you’ll be inspired by successful video content marketing examples. Since podcasts are popular among consumers, marketers have taken note.

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The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

However Gemini’s image generation capabilities came under scrutiny this week, after examples popped up on social media of the AI model creating images with odd, historically inaccurate racial diversity. 1 this week announced they will combine their ad tech offerings in efforts to bolster the German ad market.

Ad Tech 52