Martech

FEBRUARY 5, 2025

AI is used to write spam emails, send more impersonal LinkedIn invitations, engage in superficial conversations, and flood the industry with clickbait content. The post Balancing the human-to-AI mix in B2B marketing appeared first on MarTech. The paper notes that today, we use AI almost exclusively to do more. Processing.

Marketing 125

Marketing Clickbait Conversion MarTech 125

Martech

NOVEMBER 28, 2022

Taboola — which The Wall Street Journal refers to as a “clickbait giant” — will be the only source of native advertising for all of Yahoo’s digital properties for the next three decades. Get MarTech! The post Yahoo and Taboola sign “30-year” exclusive ad agreement appeared first on MarTech. What Taboola gets.

Clickbait 122

Clickbait Native Advertising MarTech Advertising 122

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. The post How cognitive biases shape email engagement appeared first on MarTech. Anchoring effect What is it?

A/B Testing 113

A/B Testing Clickbait Conversion Impressions 113

Martech

JUNE 13, 2022

“The fact that it’s business first, and there are paying customers who are doing recruiting [there], makes it an entirely different thing than social networks that are built around only advertising, which then creates incentive for clickbait and other sensationalism.”. Shiao said. It may unlock new levels of opportunity.

Clickbait 105

Clickbait Conversion Communications Affiliates 105

Martech

APRIL 1, 2024

Last-touch models are a once-upon-a-time stopgap for direct marketers and clickbait campaigns. Get MarTech! The post Privacy plus personalization: The new frontier of digital advertising appeared first on MarTech. Weighted measurement is not a “set-and-forget” system. In your inbox. Business email address Subscribe Processing.

Advertising 130

Advertising GDPR Clickbait Machine Learning 130

Martech

AUGUST 16, 2024

They use ad blockers, provide junk email addresses on forms, and don’t fall for clickbait headlines. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! The post 4 tips for increasing conversions along the buyer’s journey appeared first on MarTech. Today’s consumers are savvy.

Conversion 118

Conversion Clickbait Communications MarTech 118

Martech

NOVEMBER 11, 2024

The field has been flooded with content that’s often sold as research but is more like clickbait or marketing mythology. The post Why generational stereotypes are failing marketers and how to move past labels appeared first on MarTech. Processing.

Marketing 124

Marketing Clickbait Media MarTech 124