Banner Flow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. A Datareportal study , in association with We Are Social and Hootsuite, revealed that this traffic surge unsurprisingly also translates to social media growth. Indeed, users now total 3.96

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Media Advertising Pop-Up Clickbait 98

Digiday

AUGUST 14, 2023

Consider this response when Digiday asked one media buyer for their stance on including MFAs in clients’ programmatic campaigns: “My mind immediately goes to clickbait. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Am I using that in the right context?”

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Clickbait Advertising Media Marketing 69

VideoWeek

SEPTEMBER 26, 2023

They typically use sensational headlines, clickbait a nd provocative content to generate page views, which in turn generate ad revenue for the site owner. The consortium worked alongside Chris Kane, Founder of Jounce Media, and Rocky Moss, Co-Founder and CEO of DeepSee.io, to develop the definition.

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Clickbait Advertising Pop-Up Banner 81

Gods of Advertising

SEPTEMBER 6, 2016

Where’s Mr. & Mrs. Waldo? While reading the “newspaper” online I came across a couple stories that captured my attention. I clicked on them both not because they were newsworthy (they weren’t) but because they appealed to my socially & digitally trained brain.

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Clickbait Media Advertising 49

VideoWeek

JULY 21, 2022

Media measurement has arguably never faced more upheaval than it is facing right now. The proliferation of media platforms and channels is making the drive for cross-media measurement ever more urgent. All this disruption has provided a prime opportunity for a more fundamental rethink about the ways we measure media.

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Agency Viewability Impressions Clickbait 122

Digiday

JULY 24, 2022

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. The real surprise is that there seems to be a growing resignation that these clickbait sites are going to siphon even more money away from respected publishers. Nothing new there. In the U.S.,

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Clickbait Advertising Ad Tech Demand Side Platform 69

Banner Flow

DECEMBER 7, 2020

Then check out our 2022 social media advertising trend report now! While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. The research shows that more than half of the global population now uses social media. Indeed, users now total 3.96

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Media Advertising Pop-Up Clickbait 52

Media Post

MARCH 26, 2015

In a transparently desperate attempt to pander to social media's clickbait mentality, McDonald's in Europe is offering a range of clothing and home decor items such as wallpaper and bedsheets imprinted with Big Macs.

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Clickbait Media 40

Martech

JUNE 13, 2022

Social media is another avenue of approach, but it must be more than being a place to dump content. Ohman sees an opportunity to take social media to the next level. Written content is great when someone is looking for information, but video can explain value, Ohman said. “I I don’t need the article. Don’t talk about yourself.

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Clickbait Conversion Communications Affiliates 105

Basis

DECEMBER 7, 2023

It starts with a clickbait headline. Can MFAs Be Avoided During the Media Strategy and Planning Phase? For example, Basis Technologies’ partnership with Jounce media gives users the ability to use a dynamic MFA block list to avoid serving ads on those sites. What Is the Responsibility of Adtech Providers When It Comes to MFAs?

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Advertising Pop-Up Impressions Ad Inventory 97

Single Grain

SEPTEMBER 8, 2020

But the best part is that, unlike paid ads or social media ads, there is no cost to increasing your clicks. . These days, many power words like these are perceived as clickbait and, as a result, receive 13.9% Don't resort to clickbait or your bounce rate will be through the roof! Want to grow your organic traffic by 20-100%?

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Click Through Rate SEO Clickbait Impressions 138

Digiday

NOVEMBER 10, 2022

While the message is hard to deny, some are concerned about how introducing measures towards the digital media space and taking step towards carbon neutrality (or as close as is reasonably possible) could result in more fees that are passed down the supply chain. All good in theory, but who would pay?

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VideoWeek

AUGUST 24, 2023

On Monday, GroupM, WPP’s media unit, announced plans to exclude Made For Advertising (MFA) websites from campaigns. You won’t believe what happened next Ad Fontes Media found that that even legitimate publishers use “curiosity gap” headlines, also known as clickbait, and many of these outlets are rated as reliable.

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Clickbait Advertising Pop-Up Audience 52

Ad Monsters

JANUARY 8, 2024

They are: Terry Guyton-Bradley , Senior Director, Advertising Technology, Fortune Justin Wohl , Chief Revenue Officer at Snopes.com and TVTropes.org Scott Messer , Principal & Founder, Messer Media Chao Liao , SVP, Insider Advertising Let’s dig in. PMPs still have an element of “buyers beware” that will need to be addressed in 2024.

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Cookies Clickbait Ad Exchange Audience 105

VideoWeek

OCTOBER 13, 2023

The Week in Tech ISBA’s Origin Tests Adding ACR Data into its Cross-Media Measurement Solution Origin, the cross-media measurement initiative run by advertiser trade group ISBA, announced on Wednesday it is running proof of concept trials which will fold in automatic content recognition (ACR) data from Samba TV.

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Retail Agency Media Ad Tech 97

InMobi

NOVEMBER 14, 2023

Have you ever come across a website with pages overrun with banner and video ads, questionable content, and multiple clickbait-like links to similar content websites? Additionally, as sustainability in media buying becomes an important topic, it’s important to know that MFA sites also have a higher carbon footprint.

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Viewability Advertising Clickbait Impressions 52

Single Grain

JULY 9, 2021

Top websites : Forbes, Los Angeles Times, CBS Interactive, USA Today Sports, Tribune Media, Nasdaq. Check the network's compliance in case you plan to use clickbait. Targeting options : Location-based, site and placement, device type, operating system, ZIP and DMA, brand, and topic. Which Ad Network Should You Use?

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Monetize More

JUNE 7, 2022

The assumption as presented in media repeatedly, is that Google eliminating third party cookies would obliterate digital advertising, sending the industry back to the stone age. Third party cookies are cross-domain cookies often set by advertisers, agencies, and DSPs to track users across different sites.

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VideoWeek

FEBRUARY 1, 2023

.” Furthermore, research indicates the heavy environmental costs of advertising on websites and content that have “no value to society”, with around 10 percent of programmatic ad spend wasted on “made for advertising” clickbait websites.

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Advertising Clickbait Agency Ad Tech 59

Single Grain

FEBRUARY 17, 2020

First, they looked to media companies for inspiration. Media companies create content with one central goal — to convince you to spend as much time as possible with their content. However, in their “ #GEInstawalk ” campaign, they launched one of the best examples of branded social media content that you’ll find. The results ?

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Education Pop-Up Entertainment Audience 140

Lemonads

SEPTEMBER 25, 2020

Social media, email marketing, or SMS are other channels they can use to reach new visitors. Don’t use Clickbait. They won’t remember it if you offer something they don’t need but chances are they will remember if you clickbait them with something exciting and don’t end up giving them. Why choose push campaigns?

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Single Grain

OCTOBER 12, 2023

Worth noting: Before you pursue speaking gigs to get valuable video content, it helps to own your own domain to build your credibility — instead of relying solely on social media profiles. For example, ask users to submit videos of themselves using your product in extreme conditions by tagging you on social media. billion viewers.

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Impressions Audience Machine Learning Brand Awareness 98

InMobi

APRIL 16, 2019

For example, if you take a CTR uplift goal, it is possible the optimization efforts takes us towards more clickbait variants that are not high “value.” This is because APM goals are closer to and reflect your true business objectives. ” This post will describe a means to optimize creatives on the basis of APM uplift.

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ROI Impressions Clickbait Click Through Rate 52

AdvertiseMint

JUNE 28, 2023

So, on social media platforms like TikTok, where users can’t run out of viral videos to watch, you need something to make your content unique and scroll-stopping. 5 Best TikTok Hook Ideas for Stop-scrolling Ad Creatives According to reports, TikTok was the most installed social media app in the first quarter of 2023.

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Clickbait Audience Impressions Media 52

Single Grain

SEPTEMBER 30, 2019

You can even use a clickbait-type headline to compel users to click on your ads – but only if it's genuine (do not fool users into clicking on a headline when the landing page copy does not match!). Here are some examples of businesses who have mastered the art of preparing the best text ads: 1) Adventure Media Group.

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A/B Testing SEO Banner Conversion 110

VideoWeek

JUNE 23, 2023

This partnership will allow advertisers to buy inventory across more than four markets, which the companies call the “first step towards integrated programmatic TV buying.” “Broadcast TV remains an integral part of the European media landscape,” said RTL AdAlliance deputy CEO and CDO Dr Oliver Vesper. Warner Bros.

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AdvertiseMint

JULY 2, 2023

These ads on TikTok are a social media marketing method typically used to raise awareness about a product or service. TikTok Ad specs Ensure your TikTok ad meets the correct size, shape, and format requirements to achieve social media success. Many people have shared stories of being scammed on social media platforms because of TikTok.

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Video Ads Clickbait Retail Audience 52

VideoWeek

FEBRUARY 23, 2024

Top Stories Vice Cuts Hundreds of Jobs and Plans to Shutter its Website Vice Media is planning to cut hundreds of jobs, and to stop publishing content on its website, as it looks to cut costs. The media business, once valued at $5.7 billion, filed for bankruptcy last May, and was bought by Fortress Investment Group.

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Ad Tech Pop-Up Retail Media 52

Single Grain

MAY 30, 2023

Bloomberg Media lowered their cost-per-action by 8% and cost-per-site-visit by 81% using responsive ads: Since responsive ads automatically adjust themselves based on the screen size of the searcher, Bloomberg was able to reach a diverse group of audiences to fulfill their display advertising need.

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Display Advertising Machine Learning Conversion CPC 52

Single Grain

JANUARY 18, 2024

Avoid Clickbait Tactics: While curiosity and controversy are effective, avoid misleading or sensationalized thumbnails. ❌ Avoid using clickbait or misleading hooks that don’t accurately represent the content of your video. Misleading thumbnails can lead to viewer disappointment and harm your credibility.

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Audience Click Through Rate Clickbait Impressions 52

Digiday

OCTOBER 25, 2022

midterm elections, one organization and a popular social media creator hope a PSA from Abe Lincoln might help. Cheng — who until now hadn’t done anything related to politics — said she tries to create content that’s “positive and useful” rather than anything that triggers anger or clickbait. and a majority blame social media.

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Media Clickbait Affiliates Audience 69

Single Grain

OCTOBER 1, 2020

Social Media Icons. clickbait): To make your headlines more compelling, try a few of these quick tips: Numbers: People love lists and listicles, so include numbers and facts ( 12 Ways to Include Numbers in Your Blog Post Headlines ). than text: The proof: Infographics are shared 3x more than any other content on social media.

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SEO Pop-Up A/B Testing Click Through Rate 111

Single Grain

JUNE 17, 2019

Here are some tips for understanding your readers better: Join social media groups where your readers hang out and exchange views. For example, if you run a blog for CXO-level professionals, then posting beginner level content might irk the audience. Follow niche thought-leaders to know what they’re publishing. 5) Craft a Powerful Headline.

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SEO Banner Food Audience 111

VideoWeek

JULY 22, 2022

Snap’s stock fell by 25 percent last night after the social media company posted disappointed Q2 financial results, with the company seeing a slowdown in advertiser demand. The report showed media budgets stagnate with a 0 percent net balance. Virgin Media O2 Bids to Buy TalkTalk. Top Stories. The survey showed that 24.2

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Clickbait Agency Ad Exchange Media 52

Smart-Hub

MARCH 19, 2024

Most likely, you have encountered content recommendation widgets after finishing reading the article and in-feed promotional posts on social media — these are native ads as well. Rich media ads incorporate video, audio, or other elements to deliver an immersive experience and ensure interactivity. Work on the body copy.

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ROI Native Advertising Ad Exchange Banner 64

Lemonads

DECEMBER 17, 2020

The native ad format is widely offered by many ad networks and social media platforms. The line between the editorial and paid content begins to blur, as the audience appears to be receptive to native ads, and the overall reaction to them is quite positive. Native ads are flexible and take on a variety of shapes: Header.

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Native Advertising CPC Affiliates Conversion Rate 52

Martech

APRIL 1, 2024

As for the consumer experience, media heavyweights like Spotify and Netflix use machine learning to curate personalized playlists and recommendations based on user consumption habits rather than personal data. Last-touch models are a once-upon-a-time stopgap for direct marketers and clickbait campaigns.

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