Single Grain

JULY 9, 2021

million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience.

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Martech

NOVEMBER 28, 2022

Content publisher Yahoo announced today it is buying nearly 25% of content recommender Taboola as part of a 30-year exclusive advertising agreement. Taboola — which The Wall Street Journal refers to as a “clickbait giant” — will be the only source of native advertising for all of Yahoo’s digital properties for the next three decades.

Clickbait 123

Clickbait Native Advertising MarTech Advertising 123

Digiday

JULY 24, 2022

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. The real surprise is that there seems to be a growing resignation that these clickbait sites are going to siphon even more money away from respected publishers. Nothing new there. In the U.S.,

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

Single Grain

MAY 30, 2023

Bloomberg Media lowered their cost-per-action by 8% and cost-per-site-visit by 81% using responsive ads: Since responsive ads automatically adjust themselves based on the screen size of the searcher, Bloomberg was able to reach a diverse group of audiences to fulfill their display advertising need.

Display Advertising 52

Display Advertising Machine Learning Conversion CPC 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Not really. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Lemonads

DECEMBER 17, 2020

Many affiliates, both experienced and newbies, find native advertising a worthy alternative to social and display traffic. When it comes to Native Advertising , all roads lead to MGID with a stable reputation on the market and a sustainable Top Native Advertising Platform Worldwide position.

Native Advertising 52

Native Advertising CPC Affiliates Conversion Rate 52