AdExchanger

SEPTEMBER 16, 2022

There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA is a combination of paid traffic, clickbait and other incentivized traffic, engineered to create ad impressions and generate revenue. MFA: Made-for-advertising content.

Clickbait 111

Clickbait Pop-Up Advertising Impressions 111

VideoWeek

SEPTEMBER 26, 2023

They typically use sensational headlines, clickbait a nd provocative content to generate page views, which in turn generate ad revenue for the site owner. As noted in the characteristics, pop-up ads, auto-play videos and intrusive ads are placed around low-quality content to maximise ad revenue.

Clickbait 81

Clickbait Advertising Pop-Up Banner 81

Basis

DECEMBER 7, 2023

If you’ve ever clicked on a link like this, you’ve likely found yourself transported to a digital space that looks more like a carnival midway ride than a normal website: ads flashing, inventory refreshing, and call-to-action buttons leading you to other websites with even more pop-up ads. It starts with a clickbait headline.

Advertising 98

Advertising Pop-Up Impressions Ad Inventory 98

Single Grain

OCTOBER 1, 2020

Social Media Icons. clickbait): To make your headlines more compelling, try a few of these quick tips: Numbers: People love lists and listicles, so include numbers and facts ( 12 Ways to Include Numbers in Your Blog Post Headlines ). You don’t need five paragraphs of build-up. The Introduction. The Visuals. The Format.

SEO 111

SEO Pop-Up A/B Testing Click Through Rate 111

VideoWeek

AUGUST 24, 2023

On Monday, GroupM, WPP’s media unit, announced plans to exclude Made For Advertising (MFA) websites from campaigns. The industry is looking to fix this; there is talk among trade bodies about working to formulate a definition, and the ANA is conducting a follow-up study where MFA will be more clearly defined.

Clickbait 52

Clickbait Advertising Pop-Up Audience 52

Lemonads

SEPTEMBER 25, 2020

Social media, email marketing, or SMS are other channels they can use to reach new visitors. Whenever the user is browsing, they will get a small pop-up at the top of their screen asking them if they’d like to allow push notifications. If they don’t then the pop-up disappears and that’s it. Don’t use Clickbait.

Pop-Up 52

Pop-Up CPC Clickbait A/B Testing 52

Smart-Hub

MARCH 19, 2024

Most likely, you have encountered content recommendation widgets after finishing reading the article and in-feed promotional posts on social media — these are native ads as well. Pop-up ads suddenly appear over the existing content as small windows, so they can be very effective in terms of grabbing attention.

ROI 64

ROI Native Advertising Ad Exchange Banner 64