VideoWeek

SEPTEMBER 26, 2023

They typically use sensational headlines, clickbait a nd provocative content to generate page views, which in turn generate ad revenue for the site owner. As noted in the characteristics, pop-up ads, auto-play videos and intrusive ads are placed around low-quality content to maximise ad revenue.

Clickbait 81

Clickbait Advertising Pop-Up Banner 81

Digiday

JULY 24, 2022

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. Time and again reports spotlight how often ad dollars end up anywhere but premium sites. billion that 42 clients of Ebiquity spent on programmatic display and video ads across 5,490 unique MFA domains.

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

InMobi

NOVEMBER 14, 2023

Have you ever come across a website with pages overrun with banner and video ads, questionable content, and multiple clickbait-like links to similar content websites? Additionally, as sustainability in media buying becomes an important topic, it’s important to know that MFA sites also have a higher carbon footprint.

Viewability 52

Viewability Advertising Clickbait Impressions 52

VideoWeek

AUGUST 24, 2023

On Monday, GroupM, WPP’s media unit, announced plans to exclude Made For Advertising (MFA) websites from campaigns. The move follows the Association of National Advertisers’ (ANA) finding that 15 percent of programmatic ad spend goes on MFA sites, representing 21 percent of total impressions. It’s just revenue-first.”

Clickbait 52

Clickbait Advertising Pop-Up Audience 52

AdvertiseMint

JULY 2, 2023

Common TikTok Scams Final Thoughts on TikTok Ads and Common TikTok Scams Frequently Asked Questions on TikTok Ads and Common TikTok Scams What Are TikTok Ads? TikTok ads refer to promotional content, generally full-screen videos that a brand or creator pays to showcase to a targeted audience.

Video Ads 52

Video Ads Clickbait Retail Audience 52

VideoWeek

JULY 22, 2022

Discovery’s JV with BT gets regulatory approval, and the latest IPA Bellwether report shows stagnating ad budgets. Snap’s Ad Sales Struggle Amid Slowing Demand. The report showed media budgets stagnate with a 0 percent net balance. Online and video advertising saw growth of 4.4 Top Stories. percent in Q1.

Clickbait 52

Clickbait Agency Ad Exchange Media 52

Single Grain

OCTOBER 1, 2020

Social Media Icons. clickbait): To make your headlines more compelling, try a few of these quick tips: Numbers: People love lists and listicles, so include numbers and facts ( 12 Ways to Include Numbers in Your Blog Post Headlines ). than text: The proof: Infographics are shared 3x more than any other content on social media.

SEO 111

SEO Pop-Up A/B Testing Click Through Rate 111