article thumbnail

Google Is a Data Broker

Ad Monsters

Though auction manipulation is rightly the focus of the federal case, advertising professionals should note it’s data that drove the outsize profits Google reaped from digital display. No one knows as well as we do what drove the devolution of news toward clickbait.

article thumbnail

How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

Native advertising is a type of non-disruptive digital advertising in which the ad seamlessly blends in with the design of the web page it is published on. If you don’t, then pick the most profitable and highest-converting product you have. Check the network's compliance in case you plan to use clickbait.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to create a push ad campaign that works well

Lemonads

How to create effective and profitable push campaigns Now that you’ve found out where the push ad fits in the marketing scheme. Let’s take a look at how you can create effective and profitable push ads. Don’t use Clickbait. Keep in mind the push ad format is non-intrusive and should be used as such.

Pop-Up 52
article thumbnail

The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

The partnership helps advertisers direct spend towards quality news journalism, and screen out AI-generated or clickbait websites. Amazon Freevee remains an important streaming offering providing both Prime and non-Prime customers thousands of hit movies, shows, and Originals, all for free.”

Ad Tech 52
article thumbnail

MGID Best Traffic Source? (review 2021)

Lemonads

You need to continually monitor the statistics, analyze the actual data, compare it with the goals, turn off the non-performing sources, and adjust the CPC to more effective ones to bring the actual values ??closer The tool Rules-Based Optimization has been designed to automate the process of advertising campaign optimization.