AdExchanger
SEPTEMBER 16, 2022
MFA is a combination of paid traffic, clickbait and other incentivized traffic, engineered to create ad impressions and generate revenue. New sites pop up virtually overnight with millions of impressions, sucking up ad dollars and hurting campaign performance, writes Tal Almany, VP of publisher development at Kargo.
Ad Monsters
DECEMBER 5, 2022
Everyday consumers, particularly older Americans, are lured into social engineering scams via clickbait ads promising the secrets of investing, malicious redirects warning that their computers have been hacked, or some other scam. He too clicked on a clickbait ad and talked to scammers who persuaded him to install AnyDesk on his computer.
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VideoWeek
SEPTEMBER 26, 2023
They typically use sensational headlines, clickbait a nd provocative content to generate page views, which in turn generate ad revenue for the site owner. As noted in the characteristics, pop-up ads, auto-play videos and intrusive ads are placed around low-quality content to maximise ad revenue.
Basis
DECEMBER 7, 2023
If you’ve ever clicked on a link like this, you’ve likely found yourself transported to a digital space that looks more like a carnival midway ride than a normal website: ads flashing, inventory refreshing, and call-to-action buttons leading you to other websites with even more pop-up ads. It starts with a clickbait headline.
Banner Flow
DECEMBER 7, 2020
For instance, cybersecurity company Akamai has reported a staggering increase in global internet traffic of up to 30 per cent. Instagram Stories and Snapchat have become so popular that Facebook even snapped up the Stories format for their homepage feed. How TikTok has shaken up the market. The continued growth of video formats.
VideoWeek
AUGUST 24, 2023
The industry is looking to fix this; there is talk among trade bodies about working to formulate a definition, and the ANA is conducting a follow-up study where MFA will be more clearly defined. Therefore clickbait is not necessarily MFA, as long as it is actively serving a community or deployed alongside actual news.
Single Grain
FEBRUARY 17, 2020
These days, people want something of value to help them make up their own minds rather than simply being sold a solution (crazy concept, huh?). To the company’s surprise: They ended up ranking #1 for their chosen keyword (even today the mini-site is still in the top five). The results ? HootSuite is a social media management tool.
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