article thumbnail

Ad Fraud Guide: What it is, How it Works, And Main Types 

Adtelligent

70%+ of users find online ads untrustworthy, due to scams like clickbait. Clickbait (31%), tech support (23%), and financial scams (22%) peaked in Q4. North America (55%) saw the most malicious ads, with lower rates in Europe and APAC. Mobile had 56% of malicious ads , with redirects being more successful on phones.