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A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. Time and again reports spotlight how often ad dollars end up anywhere but premium sites. billion that 42 clients of Ebiquity spent on programmatic display and videoads across 5,490 unique MFA domains.
Have you ever come across a website with pages overrun with banner and videoads, questionable content, and multiple clickbait-like links to similar content websites? Viewable, fraud-free, and brand safe are must-haves. If you have, it was probably a Made-for-Advertising (MFA) site.
Viewability refers to the impressions delivered successfully (a user saw an ad). Measuring the number of interactions, CTR is a more practical indicator than impressions and viewability. CPC (cost per click) is a metric specifying the amount of money advertisers pay when someone clicks their ads. Work on the body copy.
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