VideoWeek
JULY 21, 2022
Viewability seeks to refine this further – taking total reach, and discounting any impressions where you can confidently say the ad was essentially ignored. . We particularly had a bee in our bonnet about viewability,” said Erfan Djazmi, SVP, director of P3 at Mediahub. But many argue that these approaches fall short.
Digiday
JULY 24, 2022
A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. The real surprise is that there seems to be a growing resignation that these clickbait sites are going to siphon even more money away from respected publishers. Nothing new there. In the U.S.,
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InMobi
NOVEMBER 14, 2023
Have you ever come across a website with pages overrun with banner and video ads, questionable content, and multiple clickbait-like links to similar content websites? Viewable, fraud-free, and brand safe are must-haves. If you have, it was probably a Made-for-Advertising (MFA) site.
Smart-Hub
MARCH 19, 2024
Viewability refers to the impressions delivered successfully (a user saw an ad). Measuring the number of interactions, CTR is a more practical indicator than impressions and viewability. For instance, they are effective in terms of catching attention, which can help ensure high viewability and increase brand awareness.
AdExchanger
MARCH 28, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: A Real Fixer-Upper appeared first on AdExchanger.
VideoWeek
OCTOBER 13, 2023
Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library.
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