Adweek

JULY 22, 2024

It's been a tough few days for CrowdStrike and its biggest customer brands. Microsoft, Delta and others were directly impacted by the global outage on July 18, with many citing the blue screen of death as a sign that Y2K was finally happening in 2024. The incident unfolded when a faulty CrowdStrike update compromised 8.5.

Communications 310

Communications 310

Adweek

JULY 12, 2022

Rebecca Hahn is leaving Bird for the bird application, joining Twitter as global vice president of communications.

Communications 219

Communications Marketing 219

Ad Rants

SEPTEMBER 18, 2023

In today's digital era, the power of social media has reshaped the landscape of communication, business, and networking. Understanding Your Audience: The First Step To Effective Communication One of the fundamental steps towards effective communication is understanding your audience. Were your engagement rates high?

Communications 219

Communications Media Audience Impressions 219

Adweek

NOVEMBER 12, 2022

With KFC's recent social media firestorm surrounding an automated promotional message, it's important for brands and agencies to reflect on how to prevent communication missteps.

Communications 221

Communications Agency Media Advertising 221

Adweek

DECEMBER 20, 2022

In this episode of Brave Commerce, Jim Mollica, chief marketing officer of Bose, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss several ways brands can communicate and connect with their consumers. Mollica shares his experiences of marketing a product in the entertainment, apparel and consumer electronics industries.

Communications 220

Communications Electronics Entertainment Marketing 220

Adweek

NOVEMBER 21, 2022

This includes how and when to communicate company goals to a disparate staff. As the Covid-19 pandemic enters its 32nd month and an economic crises looms, agency leaders have a lot to deal with away from the day-to-day operations.

Communications 222

Communications Agency 222

The Ad Tech Blog

JULY 5, 2024

Asynchronous communication in remote teams is essential for maintaining productivity and fostering innovation. This article explores the key points, challenges, and solutions for implementing effective asynchronous communication strategies in remote development teams. Moreover, asynchronous communication fosters inclusivity.

Communications 130

Communications Education 130

Adweek

OCTOBER 6, 2023

Authorities agree that climate change will never be effectively addressed if ordinary consumers don't make responsible choices. But there's a problem: Those ordinary people also tend to assume their choices aren't going to make much of a difference.

Communications 286

Communications Media 286

Adweek

OCTOBER 4, 2024

The communication said Toyota would refocus. As per an internal memo seen by Bloomberg, the car brand emailed around 50,000 employees and 1,500 dealers in the U.S. Thursday, regarding "a highly politicized discussion" on its DEI commitments.

Communications 358

Communications Advertising 358

Adweek

JANUARY 3, 2024

It's the job and responsibility of a public relations expert or team to not only protect their clients' reputation but also build awareness, credibility and trust through communications in a fast-paced, ever-shifting world. A lot has happened this year and so much will change in 2024, especially.

Public Relations 318

Public Relations Communications Media 318

Adweek

DECEMBER 18, 2024

Susan Howe stepped into the chief executive role at the communications agency on Dec. This month, The Weber Shandwick Collective (TWSC) got a new CEO--but it seems like there won't be much of an adjustment period. 2, and since joining nearly 29 years ago, she has held successive leadership roles running the gamut from regional.

Communications 274

Communications Agency 274

Adweek

FEBRUARY 13, 2023

Advertising is the only language of communication between the consumer and the brand. If you personify brands, and a consumer's experience with a product is the equivalent to a romantic courtship, then advertising is really about establishing the trust that gets you there.

Communications 335

Communications Advertising 335

Adweek

JUNE 14, 2023

And while advertisers would appreciate more communication from the platform--and its leaders--on topics such as content moderation and user-generated content in the south of France, marketers are still invested in their presence on the platform.

Communications 331

Communications Advertising Marketing 331

Adweek

DECEMBER 6, 2024

CeCo Digital aims to provide marketers with integrated systems across communications, customer experience, and loyalty. Allen & Gerritsen (A&G) has launched a customer experience technology agency, CeCo Digital, to help marketers keep and grow loyal customers beyond the sale. The agency will.

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Agency Communications Marketing 263

Adweek

DECEMBER 4, 2024

More broadly, she will focus on communicating the company's mission to "develop AI as powerful as human cognition, known as artificial general intelligence. OpenAI has found its first chief marketing officer (CMO) in former Coinbase CMO Kate Rouch.

Marketing 262

Marketing Communications Audience 262

Adweek

NOVEMBER 30, 2023

HP has rehired former chief marketing and communications officer Antonio Lucio five years after he departed to join Facebook (now Meta) as its chief marketing officer. Lucio will succeed his own successor, Vikrant Batra who will step down as CMO at the end of the year after rising through the ranks of the technology business.

Communications 326

Communications Marketing 326

Adweek

JULY 7, 2022

Cosmetics is bringing makeup and skincare to its Twitch community and gamers in general with its rollout of eight-piece collection Game Up. Beauty vice president of integrated marketing communications Patrick O'Keefe said in a statement, "e.l.f. was an early adopter in beauty on Twitch. We want to uplift and empower all creators in.

Communications 325

Communications Marketing 325

Adweek

MARCH 4, 2024

We have to communicate through innovative marketing to regain a powerful ongoing voice in the cultural conversation,".

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Retail Communications Conversion Marketing 295

Adweek

NOVEMBER 19, 2024

He defined the upcoming, immersive phase of online communication as. The idea, Chief Executive Mark Zuckerberg explained at the time, was to usher in a new era of the internet where people were "in the experience, not just looking at it."

Communications 288

Communications 288

Adweek

MAY 8, 2023

Over the years, social media has evolved beyond basic communication to become an all-encompassing necessity for creativity and progress. As creators look to carve out a differentiated space for themselves and their community of supporters, they often bring about the very disruption that seasoned industry professionals strive for.

Communications 309

Communications Media 309

Adweek

SEPTEMBER 2, 2022

The EU is in the process of drafting regulations around political communications. The impending regulations from the European Union (EU) regarding political advertising messages could have repercussions for brands who risk their marketing messages getting caught up under the loose--and overlapping--definitions, industry bodies have warned.

Communications 308

Communications Advertising Marketing 308

Adweek

FEBRUARY 1, 2024

The Fossil Fuel Non-Proliferation Treaty Initiative, a diplomatic and communications campaign promoting a clean energy transition and funded by the Earth Island Institute, has a new public relations agency of record (AOR): the Stagwell-owned global PR and marketing firm, Allison.

Public Relations 279

Public Relations Communications Agency Marketing 279

Adweek

APRIL 22, 2024

degrees Celsius above pre-industrial levels--grew oddly quiet in 2023 as many brands dampened their sustainability communications. The flurry of climate-related commitments following the 2015 Paris Agreement--laying out a plan for keeping global warming below 1.5 But it's not just.

Communications 276

Communications 276

Adweek

SEPTEMBER 26, 2023

In this captivating interview, Raja Rajamannar, chief marketing and communications officer and president of healthcare business at Mastercard, shares his remarkable journey from a background in chemical engineering to becoming a marketing visionary. He follows a routine that has become.

Healthcare 302

Healthcare Marketing Communications 302

Adweek

JANUARY 26, 2024

As SeaWorld Parks & Entertainment chief marketing and communications officer Marisa Thalberg told ADWEEK community editor Luz Corona during the Outlook 2024 event, "versus" presents short-term sales--"performance"--and long-term brand building as not.

Marketing 273

Marketing Entertainment Communications 273

Adweek

APRIL 28, 2023

For many of them, hypomimia--a loss or reduction of facial expressions--is one of the most difficult aspects of the neurological disease, putting up barriers to a significant form of communication. To provide better tools to navigate hypomimia, Brazilian-based.

Media 299

Media Communications 299

Adweek

FEBRUARY 16, 2023

But the threats that a flood of synthetic content online, in areas like marketing communications and brand safety, have marketers vexed. A new wave of language-based artificial intelligence is offering brands novel ways to automate and augment creativity.

Communications 299

Communications Marketing 299

Adweek

MARCH 15, 2023

Over the years, social media has evolved beyond basic communication to become an all-encompassing necessity for creativity and progress. With an aim to carve out a differentiated space for themselves and their community of supporters, creators are often born of.

Communications 297

Communications Media 297

Adweek

JUNE 17, 2024

So much historical significance comes with Juneteenth, yet since the George Floyd murder, there has been a frenzy of stereotypical marketing campaigns and communications by different brands.

Communications 269

Communications Marketing 269

Adweek

NOVEMBER 1, 2024

Jonathan Killian, Vice President of Creative Marketing and Brand Communications. Check out behind the scenes photos and expert commentary from the designers who brought the new and improved sets to life.

Communications 268

Communications Marketing 268

Adweek

JUNE 22, 2023

Tor Myhren, Apple's vp of marketing communications, relayed a number of tips and insights he picked up.

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Agency Marketing Communications Advertising 293

Adweek

MARCH 1, 2023

Wheeler, who served as group vp and corporate communications lead at WarnerMedia, has joined the executive leadership team reporting to North America CEO Kirk McDonald. WPP's media group GroupM has named Robert Wheeler as its chief marketing officer for North America.

Marketing 291

Marketing Communications Media 291

Adweek

DECEMBER 21, 2023

Traditionally, creator and brand partnerships are formed via communications through brand comms teams, influencer agencies and/or direct messages on social platforms. Through The Creatorverse Exchange program, brands and creators were able to go beyond the traditional channels and have a direct line straight to each other.

Communications 289

Communications Agency Advertising 289

Adweek

APRIL 12, 2024

Amidst this shift, platforms that prioritize interactivity and community are emerging as leaders, reshaping entertainment, gaming and social communication. The digital age has ushered a revolution in media consumption, with livestreaming becoming a pivotal battleground for audience attention.

Entertainment 261

Entertainment Communications Audience Media 261

Adweek

JUNE 4, 2024

The label, which shows up as a small green leaf in the corner of an ad (similar to the AdChoices label), communicates to viewers that the ad was powered with renewable energy as part of Viant's Adtricity sustainability program, which launched Feb. Adtech firm Viant today released a new carbon label for digital ads.

Communications 261

Communications 261

The Ad Tech Blog

AUGUST 9, 2023

Are Traditional Communication Tools Failing Us? What about these platforms causes our most productive engineers to disengage, preferring the comfort of their IDEs over active communication? Shedding Light on Hidden Insights The answer is not simple, but it starts with rethinking our approach to communication and feedback.

Communications 245

Communications Conversion 245

Adweek

SEPTEMBER 20, 2024

Lance Frank was named head of communications for CBS News, Stations & Media Ventures. His promotion was announced Thursday by CBS News president and CEO Wendy McMahon and executive vice president of communications Chris Ender.

Communications 218

Communications Media Marketing 218